London School of Digital Marketing

Andrea Kay

Professional Diploma


“The course has given me the confidence to listen to, and question what internal employees and external agencies are saying.”

Tell us a bit about your experience before the London School of Digital Marketing

As a marketing professional with over 20 years’ experience in both B2B and B2C businesses I’ve been exposed to a mix of on- and off-line marketing, experiencing the growth of the digital era from its conception. I’ve been very fortunate to have some very skilled people around me who have helped me deliver some very effective campaigns for some high-profile brands. I was very biased towards off-line activity but that’s all changed now!


What influenced your decision to study digital marketing?

As a Head of Marketing it’s easy to focus on the marketing strategy, budgets, results and the development of your team and sadly neglect the technicalities of the job.  As time allowed this summer I took the opportunity to get close again to the detail and take a course that would not only be informative and bring me bang up to date, it also gave me the confidence of a certificate that proves my ability to new employers and my team members alike.


How interactive was the Class/Workshop and did the practitioner use real life case studies or example of work they’ve done?

The course was very flexible in its delivery. The tutor was very experienced and was able to present examples based on our specific questions and industries.  The other students also helped by offering examples too, which the tutor welcomed and encouraged.


Since completing the course, how has your Career progressed or how is your knowledge of digital marketing?

The course has given me the confidence to listen to, and question what internal employees and external agencies are saying. I no longer just take their word for it but can offer alternative solutions to opportunities that come our way focusing on customer service at all times.


Is there any advice you would give to new students at London School of Digital Marketing?

Make the most of the time you’re with your tutor and colleagues – don’t be afraid to ask questions.  You’ll only get the one chance, and the more you ask, the more you’ll get from it.


In one word, how would you describe your time in the Digital Marketing Institute?