Byron Lawton

Professional Diploma


“Very interactive workshops, with real life examples which I could also relate to my experience.”

Tell us a bit about your experience before the London School of Digital Marketing

MCIM, Postgraduate Diploma Marketing & CIM Diploma; 34 years marketing experience – traditional & online

Several years using multi-channel marketing activity which included:

  • Display
  • Placement
  • Remarketing
  • Gmail
  • Paid search
  • eMail marketing
  • PPC – including social (Facebook; LinkedIn; Odnaklasniki)
  • Google Analytics; FB Insight; LinkedIn Insight; MailChimp Analytics

Website optimisation:

  • Onsite – content driven
  • Campaign & website ‘landing’ pages – links from display & eMarketing
  • Keyword search – to drive organic search
  • CMS – wordpress; craft; magento

eCommerce website builds & delivery

CRM – segmentation; data building; acquisition & retention


What influenced your decision to study digital marketing?

Wanted to have formal & professional training on digital marketing.

Needed to display my knowledge with a formal qualification on my CV & LinkedIn profile.

The desire & thirst for knowledge.

The need, with confidence, to correctly brief a digital marketing team & plus having the ability to ‘do it myself’.

Wanted to know if I was implementing digital marketing correctly & wanted to ‘fill’ the gaps in my knowledge.

Talked directly with Marriott prior to choosing this course – he convinced me that this was the course I needed….and he was right.


How interactive was the Class/Workshop and did the practitioner use real life case studies or example of work they’ve done?

Very interactive workshops, with real life examples which I could also relate to my experience. Throughout the course, I was able to relate the subject matter to my approach to future marketing strategy and planning and the correct terminology I should be using.


Since completing the course, how has your Career progressed or how is your knowledge of digital marketing?

My approach to all future marketing strategy and planning will be completely changed using the various insight tools and digital channels taught by Marriott on the course.


Is there any advice you would give to new students at London School of Digital Marketing?

Have Marriott as your tutor and mentor.


In one word, how would you describe your time in the Digital Marketing Institute?



Is there anything else you’d like to add?

This was digital marketing knowledge, being delivered at its best!

Marriott is a gifted tutor and presented the subject matter in such an inspiring way that I felt eager to implement my next project!

I was keen to gain an in-depth understanding of digital marketing techniques (particularly SEO & PPC) but the course exceeded my expectations.

A big thank you to Marriott, it was a pleasure to meet him. He is the font of all digital marketing knowledge.