Content Creation And Marketing

Content Creation And Marketing Course

The Content Creation and Marketing course will teach participants how to create and deliver engaging content that will help build strong, trusting brand-consumer relationships. Participants will learn how to create a content marketing plan and manage content communities across various digital platforms and channels.

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    Flexible private training courses to individuals or businesses on any date, at any location


    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally recognized

    The Content Creation and Marketing course teaches participants the core foundations of digital marketing.

    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment plans available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Experience Outcomes in The Content Creation and Marketing Course?

    Whether you’re redesigning a website, trying to reach a new audience, driving traffic to a destination or even if you’ve done a search, you’ll find that content has played a major part. Participants will gain skills in creating content for building trust, loyalty and brand awareness. You’ll be taken through the practical techniques of creating, publishing informative, well-researched content for your target audience asnd standout as an authoritative and trustworthy business.

    • Boost Your Website Traffic
    • Drives More Sales
    • How To Impress Your Audience
    • Increase Your Social Media Following
    • Globally recognised London School of Digital Marketing Accreditation
    • Research Skills
    • Create a Brand Personality
    • Multiple Content Formats

    There are 5 Modules Covered in The Content Creation and Marketing

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    • Search Engine Optimization Content
    • Voice Search and Keyword Research
    • Search Engine Optimization Strategy and Planning
    • SEO Content and Search Personas
    • Content Types
    Search Engine Optimization Content

    Search Engine Optimization Content

    Module Overview

    Participants will learn SEO Content best practices and gain skills in understanding the factors that content play in improving a websites’ rankings on major search engines such as Google, Bing or Yahoo. Common search engine optimization content best practices including on-site optimization, researching keywords, and building backlinks to a site.

    A content creation and marketing course student views their work on an iPhone and laptop for SEO best practice

    Key Skills:

    • Title Tags
    • Meta Description Tags
    • Ecommerce Product Pages
    • Landing pages
    • Image Alt Text
    • Blogging
    Voice Search and Keyword Research

    Voice Search and Keyword Research

    Module Overview

    Learn the skills of building a robust SEO strategy using excellent keyword research techniques. In this course, participants will practically go through the best practices of SEO keyword research and understand it’s importance when recruiting traffic. This course also focuses on developing the skills of participants to understand how keyword research is mapped to a business based on the analysis of this business and the market niche it falls into. Participants will be taken through the tools and techniques to optimize website and content for voice-activated search.

    Holding a mobile phone and having a laptop on his lap, a man enjoys doing a voice search while seating at the back of a car

    Key Skills:

    • Understanding the Business
    • Keyword Research
    • Voice Search SEO
    • Voice Search Landscape
    • Design Principles and Best Practices
    • Data and Segmentation
    Search Engine Optimization Strategy and Planning

    Search Engine Optimization Strategy and Planning

    Module Overview

    Learn the importance of having an SEO strategy and gain skills that will help in keeping on track when creating content and best practices of analysing factors that help websites to be found and ranked high on search engines. This strategy and planning module ensures to upskill participants in creating content that is relevant to what their target audience are searching for online.

    A team of digital marketing professionals seating around a table talks about search engine optimisation strategy and planning

    Key Skills:

    • Content and Competitor Research
    • Mobile Strategy
    • Link building Plan
    • SWOT Analysis
    • Building Content for Website Pages
    • Measure and Track your Content’s Success
    • Gathering Long-Tail and Short-Tail Keywords
    • On-Page SEO
    SEO Content and Search Personas

    SEO Content and Search Personas

    Module Overview

    In this module, participants will learn the distinct segments of users who search the web using specific long-tail and short-tail keywords which include conversational and transactional keywords and visit their website. Participants will learn how to create search personas to help their businesses and understand the behaviours and intent behind every visitor.

    A student of London School of Digital Marketing who is studying content creation and marketing holds a mobile phone in her hand

    Key Skills:

    • Customer Demographics
    • Purpose of Content Marketing
    • Search Personas Buyer Personas
    • Intent Customer Analysis
    • Content Writing
    • Content Editing
    Content Types

    Content Types

    Module Overview

    This module helps participants understand the many different types of content businesses can use to promote your brand, products, and services to find new customers. You’ll learn the best practices of utilizing some of the more common content types such as, Blogs, Case Studies, Customer Reviews and Testimonials, eBooks, Email Marketing, Infographics, Guides And How-Tos, Interactive content, Listicles, Videos, Podcast and more.

    A content creation and marketing trainer who is in the classroom has a laptop on his lap as his tool and resource

    Key Skills:

    • Promoting Brand, Product or Service
    • Customer Purchasing Journey
    • Content Populating
    • Marketing Different Content Types
    • Creating Videos for Marketing
    • Reviews and Testimonials Strategy

    Content Creation and Marketing

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    About Course

    The Content Creation and Marketing course will teach participants how to create and deliver engaging content that will help build strong, trusting brand-consumer relationships. Participants will learn how to create a content marketing plan and manage content communities across various digital platforms and channels.

    Why study The Content Creation and Marketing course?


    Boost Your Career and Credibility

    Your career needs a direction, not an operating manual. Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.


    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.


    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Introduction to Digital Marketing

    Who is the Content Creation and Marketing aimed at?

    The Content Creation and Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
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    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    Mike Berry

    London School of-Digital Marketing trainer

    Tom Gilpin

    London School of Digital Marketing training expert

    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian


    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

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    Meb Tze


    Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

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    Glisabel Masango


    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

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    Gemma Thirsk


    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

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    Mada Kim


    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

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    Andrew O


    I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

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    Matthew Patterson


    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

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    John Consterdine


    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

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    Imogen Thorpe


    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

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    Gemma Jones


    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

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    Our Programme and Content Advisory Council include individuals from:

    Your Content Creation and Marketing course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on Content Creation and Marketing course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at

    I have a job already and so will this course develop my career?

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Do I need to know or have experience in digital marketing?

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    Why should I learn this certification?

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    Will a Digital Marketing Certification Get Me a Job?

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    What kind of jobs can this Digital Marketing bootcamp get me?

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.