Data and Google Analytics

Data and Google Analytics 4 (GA4)

Develop your knowledge and skills to measure, monitor and optimize their digital marketing activities. Participants will practically be taken through the key concepts of how to set up and configure Google Analytics, install tracking code and set-up campaign goals to analyze performance and customer conversion journeys.

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    Flexible private training courses to individuals or businesses on any date, at any location


    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally Recognized

    The Data and Google Analytics course teaches participants the core foundations of digital marketing.

    Modular Immersive Learning

    our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment Plans Available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Experience Outcomes in The Data and Google Analytics Course?

    Participants will learn how to utilize the features of the latest Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests). By the end of the course, participants will be able to make data driven decisions, create Google Analytics reports and features to monitor and analyze digital campaigns.

    • Goal Configuration & Funnels
    • Web Data and Analytics Fundamentals
    • Standard Reporting
    • Google Analytics Account Setup
    • Benefits of Google Analytics
    • Google Tag Assist
    • Analytics Code
    • Creating Event Tracking
    • Monitor Campaigns
    • Tracking Data Effectively

    There are 5 Modules Covered in The Data and Google Analytics course

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    • How Google Analytics 4 Works
    • Implementation & Configuration
    • Understanding Your Data
    • Measure Your Marketing with Google Analytics
    • Connecting Google Analytics with Other Tools
    How Google Analytics 4 Works

    How Google Analytics 4 Works

    Module Overview

    It's now vital for every marketer to have at least the basic skills of understanding of how to implement, navigate and translate data into business objectives using Google Analytics. Google Analytics 4 is most certainly the future of measuring and collecting data that can be used to monitor your website's performance and future marketing activities. In this module, participants will be brought up to speed with new features and latest updates.

    A male data and google analytics 4 professional learns how G4 works on a laptop

    Key Skills:

    • User Data from Website Visitor
    • Collecting Data Process
    • Generate Customizable Reports
    • Data Visualisation
    • Audience Behaviour and Conversion
    • Google Analytics 4 Dashboard
    Implementation & Configuration

    Implementation & Configuration

    Module Overview

    Participants will learn everything they need to know about setting up GA4. Participants will learn how to configure the newest platform Google Analytics 4 properties and enhance your analytics on the newest version of the Google Analytics 4 platform. You’ll be taken through the process of setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics.

    London School of Digital Marketing team of professionals implements and configures Google Analytics 4 together

    Key Skills:

    • Introduction to GA4 & Considerations
    • Planning a GA4 Implementation
    • GA4 property settings
    • GA4 product integrations
    • Data Analysis
    • Data settings (collection, retention, filters)
    • Tracking events using GTM
    • Setting up conversion events
    Understanding Your Data

    Understanding Your Data

    Module Overview

    In the course, participants will be taken through what has changed in the latest version of Google Analytics 4. Participants will dive into the different stages required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. By the end of the course, participants will gain skills and knowledge to start making full use of the new Google Analytics 4 platform straight away.

    A female digital marketing professional tries to read and understand her Google Analytics data on her iPad

    Key Skills:

    • Understanding Data & Analytics
    • Processes Data and Data Mining
    • Building Blocks of Analytics Data
    • Analysing Data
    • Data Types
    • Custom Reports
    Measure Your Marketing with Google Analytics

    Measure Your Marketing with Google Analytics

    Module Overview

    Participants will gain skills on how Google Analytics 4 can provide you with data driven insights you need to help meet your business marketing objectives. Participants will learn key analytical measurement features that transparently show the rewards of your online marketing efforts. After completing this module, participants should easily be able to describe how Data and Analytics can be used to address future marketing initiatives. You’ll also be able to address digital marketing measurement needs and gain insights into your business objectives.

    London School of Digital Marketing student holding an iPad during a break to measure her marketing effort using G4

    Key Skills:

    • Measurement Insights
    • Set Marketing Objectives
    • Measurement Features
    • Real time Reporting
    • User Reports
    • Creating Comparisons
    Connecting Google Analytics with Other Tools

    Connecting Google Analytics with Other Tools

    Module Overview

    Google Analytics is an awesome platform, but it can be integrated or connected with other business digital tools to become even more powerful. Participants will practically learn these tools and evaluate the benefits that Google Analytics has to offer. You’ll gain skills on how to link other Google accounts such as Google Ad Manager, Search Console or even YouTube to your Google Analytics property to see the full customer cycle, from first interaction to conversion.

    A Google Analytics trainer pointing at a pie chart on a board that shows the process of data collection

    Key Skills:

    • GA4 with Google Marketing Platform
    • Google Analytics with other Business Tools
    • Manage Online Advertising
    • Build and Grow using Data Analytics
    • Measure Website’s Search Traffic
    • Google Marketing Platform Integrations

    Data and Google Analytics

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    Enrolment validity: Lifetime

    About Course

    Develop your knowledge and skills to measure, monitor and optimize their digital marketing activities. Participants will practically be taken through the key concepts of how to set up and configure Google Analytics, install tracking code and set-up campaign goals to analyze performance and customer conversion journeys.

    Why study The Data and Google Analytics 4 course?


    Boost Your Career and Credibility

    We cannot emphasize it enough how important data analytics is especially in today’s world where data is used for business decision making. Without data analytics, businesses will be shooting in the dark and hoping to hit something. There is a plethora of data across the world wide web, entrepreneurs and small businesses must use tools such as Google Analytics to extract data that can be turned into information, and information into insights.


    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.


    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Data and Google Analytics (GA4) Module

    Who is The Data and Google Analytics course aimed at?

    The Data and Google Analytics course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
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    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    Mike Berry

    London School of-Digital Marketing trainer

    Tom Gilpin

    London School of Digital Marketing training expert

    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian


    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

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    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

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    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

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    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

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    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

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    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

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    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

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    Our Programme and Content Advisory Council include individuals from:

    Your Data and Google Analytics course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the Data and Google Analytics course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at

    I have a job already and so will this course develop my career?

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Do I need to know or have experience in digital marketing?

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    Why should I learn this certification?

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    Will a Digital Marketing Certification Get Me a Job?

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    What kind of jobs can this Digital Marketing bootcamp get me?

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.