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Digital Display and Video Advertising

Digital Display and Video Advertising

The Digital Display and Video Advertising course helps participants to implement effective Display and Video Advertising campaigns into their marketing campaigns, and provides best practices for doing so. It then teaches participants how to set up, manage a YouTube channel, and how to use the platform’s features effectively.

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    Flexible private training courses to individuals or businesses on any date, at any location

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    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

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    Globally Recognized

    The Digital Display and Video Advertising course teaches participants the core foundations of digital marketing.

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    Modular Immersive Learning

    our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

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    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

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    Payment Plans Available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Experience Outcomes in The Digital Display and Video Advertising Course?

    Participants will learn the concepts, practical creation process and terminology associated with Digital Display and Video Advertising. The course also explores the step-by-step process of developing and implementing effective Video and Display Ad campaigns. Participants will learn about the tools and gain the knowledge they need to build an audience for their videos, and demonstrates how to use YouTube ads and other platforms such as Instagram, FaceBook and TikTok in your campaigns.

    • Use of Google Display Network
    • Optimise Online Display and Video Campaigns
    • Effective Audience Targeting
    • Web Analytics Reports
    • Use of Creativity in Campaigns
    • Analyse Online Display Ad Analytics Reports
    • Optimize Video & display Campaigns
    • Targeting Audiences with different Demographics
    • Monitor Campaigns
    • Tracking Data Effectively

    There are 5 Modules Covered in The Digital Display and Video Advertising course

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    • Introduction to Digital and Video Advertising
    • Managing and Creating Video Ads
    • How to Promote Video and Display Ads
    • Measuring Display and Video Advertising Results
    • Targeting Display and Video Campaigns
    Introduction to Digital and Video Advertising

    Introduction to Digital and Video Advertising

    Module Overview

    Participants will firstly explore the benefits and the business value of implementing Digital Display and Video Advertising within their channel mix. The course then addresses key campaign aspects including: Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration, Budgeting and Optimization of campaigns.

    A female lecturer from London School of Digital Marketing delivering a virtual introduction to the Digital and Video Advertising course whilst leaning on a wooden table

    Key Skills:

    • User Key Concepts
    • Display and Video Ad Formats
    • Campaign Steps
    • Benefits of Digital Display and Video Ads
    • Ad Features
    • Target Audience and Campaign Objective
    • Tracking Campaigns
    • Challenges with Digital Display and Video Ads
    Download Brochure
    Managing and Creating Video Ads

    Managing and Creating Video Ads

    Module Overview

    It’s not as easy as just creating a video and hope that your customers will be interested in it. You firstly need to know the target audience who should be consuming your content so that you can target them and create content relevant to them. Participants will gain the fundamentals skills of creating Digital Display and Video Advertising to deliver relevant and effective campaigns. This module teaches participants about setting campaign objectives, technical creation of video ads, building awareness, influence consideration from the audience you want to reach most.

    Key Skills:

    • Creating Display and Video Campaigns
    • Setting Online Advertising Objectives
    • Manage and optimise Video Ad campaigns
    • GA4 product integrations
    • Social Display Advertising
    • Buying Mechanisms
    • Tracking events using GTM
    • Demographic Targeting
    Download Brochure
    How to Promote Video and Display Ads

    How to Promote Video and Display Ads

    Module Overview

    The mistake businesses make is they hit the publish button and wait for customers to discover their content. Participants will be practically shown how to actively promote your videos to your target audience. You will be taken through the best ways to promote your videos and have them ranked on YouTube and Google so that you continuously get views.

    A white female student from London School of Digital Marketing sitting in front of a camera, creating a promotional display and video advertising ad

    Key Skills:

    • How to Find Video Topics
    • Ranking Your Videos on Google
    • Video Marketing
    • Video Descriptions and Banners
    • Research Relevant Topics
    • Interact with your audience
    Download Brochure
    Measuring Display and Video Advertising Results

    Measuring Display and Video Advertising Results

    Module Overview

    Participants will develop their skills and enhance their knowledge by learning how to utilise video and display data analytics to measure the performance of their social media or YouTube Video and Display campaigns. You’ll also gain skills in where display and videos ads are placed including relevant third-party websites in the form of banner, image, and text ads.

    A female holding a paper with data representing digital display and video advertising results

    Key Skills:

    • Measuring and Optimising Ads
    • Display Ads Metrics
    • Video Ads Metrics
    • Google Ads Reporting
    • Return on ad spend
    • Display and Video Ads KPIs
    Download Brochure
    Targeting Display and Video Campaigns

    Targeting Display and Video Campaigns

    Module Overview

    Learn how video and display advertising campaigns are delivered and run on YouTube including across the web through Google Ads. By placing your display and video campaigns on YouTube and Google Display Network (GDN), businesses can advertise to their target audience during micro moments that matter. Participants will learn how to utilise different types of asserts and available data such as demographics, interests, intents, location etc. that help you define who want to reach.

    A-London-School-of-Digital-Marketing-female-trainer-holding-an-iPad-to-deliver-a-display-and-video-campaign

    Key Skills:

    • Linking Google Partner Accounts
    • Display or Video Keywords and Exclusions
    • Content Targeting Methods
    • Audience Targeting Methods
    • Ad Formats
    • Optimise Performance
    • Explore Features
    • Create Effective Display and Video Ad Campaigns
    Download Brochure

    Digital Display and Video Advertising

    Categories: Short Courses
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    About Course

    The Digital Display and Video Advertising course helps participants to implement effective Display and Video Advertising campaigns into their marketing campaigns, and provides best practices for doing so. It then teaches participants how to set up, manage a YouTube channel, and how to use the platform’s features effectively.

    Why study The Digital Display and Video Advertising course?

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    Boost Your Career and Credibility

    Your career needs a direction, not an operating manual and there’s no denying that there’s an inescapable need for digital display and video marketing. Gaining a digital display and video qualification boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

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    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

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    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Digital Display and Video Advertising Module
    Enrol Now Download Brochure

    Who is The Digital Display and Video Advertising course aimed at?

    The Digital Display and Advertising Certification is recommended for professionals, individuals and business owners who are responsible for the planning, execution and management of promoting a service or product online. It is also for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
    Download Brochure Enrol Now

    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    expert-trainers
    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    expert-trainers
    Mike Berry

    London School of-Digital Marketing trainer

    expert-trainers
    Tom Gilpin

    London School of Digital Marketing training expert

    expert-trainers
    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian

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    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

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    Meb Tze

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    Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

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    Glisabel Masango

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    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

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    Gemma Thirsk

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    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

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    Mada Kim

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    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

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    Andrew O

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    I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

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    Matthew Patterson

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    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

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    John Consterdine

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    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

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    Imogen Thorpe

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    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

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    Gemma Jones

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    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

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    Our Programme and Content Advisory Council include individuals from:

    Your Data and Google Analytics course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the Digital Display and Video Advertising course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

    I have a job already and so will this course develop my career?

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Do I need to know or have experience in digital marketing?

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    Why should I learn this certification?

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    Will a Digital Marketing Certification Get Me a Job?

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    What kind of jobs can this Digital Marketing bootcamp get me?

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.