What are the Learning Experience Outcomes in The Digital Display and Video Advertising Course?
Participants will learn the concepts, practical creation process and terminology associated with Digital Display and Video Advertising. The course also explores the step-by-step process of developing and implementing effective Video and Display Ad campaigns. Participants will learn about the tools and gain the knowledge they need to build an audience for their videos, and demonstrates how to use YouTube ads and other platforms such as Instagram, FaceBook and TikTok in your campaigns.
- Use of Google Display Network
- Optimise Online Display and Video Campaigns
- Effective Audience Targeting
- Web Analytics Reports
- Use of Creativity in Campaigns
- Analyse Online Display Ad Analytics Reports
- Optimize Video & display Campaigns
- Targeting Audiences with different Demographics
- Monitor Campaigns
- Tracking Data Effectively