What are the Learning Experience Outcomes in The Digital Marketing Strategy and Planning Course?
The Digital Marketing Strategy and Planning module provides participants with the skills to create a formal digital marketing plan for their business to enable them to work effectively. Participants will be taken through a practical step-by-step process on how to build a digital marketing strategy that they can take away and implement into their business.
- Key Strategy & Planning Concepts
- Situation Analysis
- Appropriate Tools
- First Steps Information Gathering
- Action Plan
- Iteration & Enhancement
- Target Audience
- Setting the Budget and Objectives
- Laws & Guidelines Setting Objectives