Email Marketing

When it comes to email marketing, your email list tends to be one of the most important digital marketing assets. Participants will learn industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.

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Flexible private training courses to individuals or businesses on any date, at any location

Why London School of Digital Marketing?

Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

Globally Recognized

The Digital Display and Video Advertising course teaches participants the core foundations of digital marketing.

Modular Immersive Learning

Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

Industry Validated

We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

Payment Plans Available

We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

What are the Learning Experience Outcomes in The Email Marketing Course?

Participants will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and solutions. Participants will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design.

Key Concepts Scheduling
Email Structure and Design
Email Delivery and User Behaviour
Data Capture
Email Systems User Characteristics Data Capture
Split Testing
Email Copy Segmentation
Laws & Guidelines

There are 7 Modules Covered in The Email Marketing

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

Developing an Email Strategy
Email Marketing Process
Email Marketing Strategy
Outbound and Inbound Methodology
Email Subscriber Management
Email Service
Providers
Laws and
Guidelines

Developing an Email Strategy

Module Overview

Learn how to build an email strategy that will convert your subscribers with a click of a button. Participants will learn the best practices of designing and copywriting an email to segmenting your subscribers. Learn the techniques of how to get more of your emails into the inbox of your subscribers and how to continuously optimise your campaigns.

confident digital marketing professionals talking to each other about developing an email strategy

Key Skills:

Email marketing best practices
Designing an Email
Email Copywriting
Growth Strategy
Developing Email Strategy
Developing an Email Strategy
Managing Email Data
Growing an Email Subscriber Database

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Email Marketing Process

Module Overview

Doing email marketing is not as easy as people may think. The process of designing, segmenting, writing and targeting your audience at the right time all the time is not as simple as quickly drafting a message and hitting the send button. For email marketing to be successful, businesses must build a healthy email list of subscribers, making sure they’re complying with email marketing regulations as well as cleaning and segmenting their data so that messages are delivered to the right people, at the time and so much more.

A woman digital marketer holding an iPad reading articles on email marketing process at London School of Digital Marketing

Key Skills:

Inbound Email Marketing Strategy
Email Templates
Integrating Email Features
Essential Skills to Optimizing Your Emails
Design Principles and Best Practices
Data and Segmentation

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Email Marketing Strategy

Module Overview

Participants will learn the skills of how to implement an effective Email Marketing strategy that will be rooted in every part of their inbound strategy. This part of the course focuses more on data and segmentation your email marketing is fuelling your inbound strategy. Participants will also learn how their strategy feeds into 3rd party technologies such as CRM systems as well as the information on your website.

An female email marketing strategy professional in a classroom with other students at London School of Digital Marketing

Key Skills:

Automating Lead Nurturing and Lifecycle Emails
List Management and Segmentation
Copywriting
Analytics and Testing
Email Design and Visuals
Email Protection and Authentication
Strategy Planning

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Outbound and Inbound Methodology

Module Overview

Participants will gain skills of creating content that attracts strangers and turn them into visitors, engage with them and finally turn them into customers. You’ll proactively create emails that reach out to potential customers to raise awareness and get them interested in your products or services.

A happy female digital marketing professional looking at her laptop reading about outbound and Inbound email marketing methodology

Key Skills:

Email Content Research and Creation
Best Example of Outbound Marketing
Inbound vs Outbound Marketing
Measurement and Optimization
Determine the Objective of Emails
copywriting and persuasiveness

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Email Subscriber Management

Module Overview

With Email Marketing, it’s quality over quantity. Participants will learn the best practices of collecting data for email marketing purposes, analyze the subscribers and their behavior to ensure email addresses validity. You’ll also learn the techniques of data cleaning an email subscribers list from inactive or dormant users.

A happy female sitting at a desk with papers about email marketing subscribing management

Key Skills:

Strategic Thinking
Lead Nurturing and Lifecycle Emails
Management and Segmentation
Subscriber cleaning
Data Analyzing
Data Collecting Process

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Email Service
Providers

Module Overview

Develop skills of using most popular Email Service Providers (ESP). Participants will learn a wide range of email service providers (ESPs), including hosted, cloud-based online email marketing systems. Learn about the technology behind the platforms, how to manage and segment your subscriber list, build different email templates and send and tracking your campaign on a larger scale.

A team of two professionals in an office environment looking at an iPad and making a decision on their email service provider

Key Skills:

Subscriber Management
Unsubscribe List Management
Segmentation
Template Editor
Email Service Provider Functionality
Scheduling

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Laws and
Guidelines

Module Overview

Email Marketing is not only the cheapest but one of the most effective digital marketing channels available today. Cheaper than most paid digital avenues. Participants will be familiar with the number of different laws that guide the use of email marketing for commercial purposes. This module covers the laws that dictate several conditions that email marketers need to follow to avoid any penalisation or fines.

A London School of Digital Marketing female lecturer standing in a classroom preparing to deliver a course on the laws and guideline of email marketing

Key Skills:

Country Laws
Express Permission Based Email Marketing
Governing Bodies
Email Marketing Hygiene
Security of Personal Data
Maintaining a Privacy Policy.

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Email Marketing

Categories: Short Courses

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About Course

Why study Email Marketing?

Boost Your Career and Credibility

Your career needs a direction, not an operating manual and there’s no denying that there’s an inescapable need for digital display and video marketing. Gaining a digital display and video qualification boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

Advance Your Knowledge and Career

Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

Work with Real Projects for Real Clients

You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

Watch this video to learn more about this Introduction to Email Marketing

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Who is The Email Marketing aimed at?

The Email Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

This short course is delivered globally and aimed at;

Individuals who are ready to change their careers.
Those responsible for the planning, execution, or measurement of social media marketing campaigns.
Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
Those that wish to receive recognized qualification to further their career opportunities.

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Learn from Digital Marketing Industry Expert Trainers

London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

Jeremy Spiller

London School of Digital Marketing senior digital marketing trainer

Mike Berry

London School of-Digital Marketing trainer

Tom Gilpin

London School of Digital Marketing training expert

Marriott Lusengo

London School of Digital Marketing trainer

Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

Alicia Gregorian

The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

Meb Tze

Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

Glisabel Masango

Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

Gemma Thirsk

These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

Mada Kim

Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

Andrew O

I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

Matthew Patterson

I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

John Consterdine

Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

Imogen Thorpe

I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

Gemma Jones

've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

Our Programme and Content Advisory Council include individuals from:

Your Email Marketing course questions answered.

Here are most of the frequently asked questions and even more information about what is covered on the Email marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

I have a job already and so will this course develop my career?

The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

Do I need to know or have experience in digital marketing?

Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

Why should I learn this certification?

This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What kind of jobs can this Digital Marketing bootcamp get me?

The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

Marketing Coordinator
Marketing Manager
Marketing Specialist
Marketing Communications Manager
Marketing Communications Specialist
Affiliate Marketing Manager
Community Manager
Social Media Manager
Social Media Strategist
Brand Manager
Brand Strategist
Content Manager
Content Specialist
Content Strategist
SEM Specialist
SEO Manager
SEO Specialist
Email Developer
Content Writer
Digital Marketing Manager
Digital Strategist
Paid Search Manager
Pay-Per-Click Manager
SEM Manager
Email Marketing Strategist
Email Operations Manager
Corporate Communications Manager

Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.

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Email Marketing

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Why London School of Digital Marketing?

Globally Recognized

Modular Immersive Learning

Industry Validated

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