Introduction to Digital Marketing

Introduction to Digital Marketing

The Introduction to Digital Marketing module exposes participants fundamental understanding of the core principles of digital marketing and be able to define the key differences between Traditional and Digital Marketing. Participants will learn how to develop an integrated and effective overall digital marketing approach across various digital channels such as Paid Search, Search Engine Optimization, Social Media Marketing, Digital Display & Video Advertising, Email Marketing.

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    Flexible private training courses to individuals or businesses on any date, at any location

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    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

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    Globally Recognized

    The Digital Display and Video Advertising course teaches participants the core foundations of digital marketing.

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    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

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    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

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    Payment Plans Available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Experience Outcomes in The Introduction to Digital Marketing Course?

    This module will help you to understand the forces that drive and transform businesses and know how digital marketing enables businesses to grow and thrive. This module provides a strong base in the fundamental concepts and applications of digital marketing and enables you to blend traditional marketing knowledge with the digital and professional skills needed to succeed.

    • Key Concepts of digital Marketing
    • Social Customer Service
    • Case Studies and Digital Marketing Practical Exercises
    • Latest updates to digital marketing tools and platforms with practical exercises
    • Social Media & Social Selling
    • How to Manage Online Customer Review

    There are 10 Modules Covered in The Introduction to Digital Marketing

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    • Traditional Communications and Marketing
    • Search Engine Optimization
    • Pay Per Click (Google PPC)
    • Digital Display and Video Advertising
    • Social Media Marketing
    • Social Media Marketing Advertising
    • Email Marketing
    • Content Marketing
    • Analytics with Google
    • Digital Marketing Strategy and Planning
    Traditional Communications and Marketing

    Traditional Communications and Marketing

    Module Overview

    Why is this a great starting point? It's really interesting to contrast what has gone in the past with what we believe to be the future realm of omnichannel communications. Thinking about how traditional communications can then be integrated into a digital channel mix is becoming really, really important. In today's fast-paced marketing world, it's no longer enough to simply advertise on TV. You need to think about how TV can start to complement a range of other channels. And we will start to think about how this integration takes place.

    During a lunch break, a male student who is studying introduction to digital marketing listens to music from a laptop with earphones

    Key Skills:

    • Key Concepts of Digital Marketing
    • Opportunity of Digital Marketing
    • Digital Marketing Research
    • Digital Marketing Research
    Search Engine Optimization

    Search Engine Optimization

    Module Overview

    The Search Engine Optimization module enables participants to develop the knowledge, skills and techniques of ranking a website high on search engines such as Google including out in-depth Keyword Analysis. Participants will be introduced to the key concepts relating to implementing on-page SEO and the importance of off-page optimization techniques including link building, which help enhance the appeal of the website to search engines and improve page ranking.

    A female student who is enrolled in an Introduction to digital marketing course is standing in a classroom

    Key Skills:

    • Key SEO Concepts
    • Optimize New and Existing Content
    • Search Results and Positioning
    • Content Updates and Layout
    Pay Per Click (Google PPC)

    Pay Per Click (Google PPC)

    Module Overview

    Participants will practically create Pay-Per-Click Ads, Display ads, and Retargeting ads to meet digital marketing campaign goals. The module will cover the key concepts and terminology used within the field of search marketing and will equip participants with the technical understanding and skills to build and maintain an effective search marketing strategy.

    In a large and well-lit classroom, a male student from London School of Digital Marketing studies an Introduction to Digital Marketing course on his iPad, which he holds firmly in his hands

    Key Skills:

    • Key concepts of Pay Per Click
    • Set-up Google Paid Search Campaign
    • PPC campaign measurement
    • Content Updates and Layout
    Digital Display and Video Advertising

    Digital Display and Video Advertising

    Module Overview

    This module will help participants to implement effective Digital Display and Video Advertising campaigns. It also explores the key considerations involved with developing and implementing effective Video & Display Ad campaigns and address key campaign aspects including Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration and Budgeting.

    A woman in a kitchen shows how to create digital display and video advertising with a fresh orange carrot in her right hand, while being filmed by a camera

    Key Skills:

    • PPC campaign measurement
    • Creating and Managing YouTube Channel
    • Fundamentals of Display and video Ads
    • Measurement and Optimization
    Social Media Marketing

    Social Media Marketing

    Module Overview

    It can be challenging knowing which social media platform is best for your business. This module is designed to equip participants with the knowledge of creating engaging content and how to market that content on several channels. The social media module will practically teach participants how to advertise on different social media platforms that are suitable to their business.

    Holding a yellow cup filled with hot coffee, a woman smiles warmly and socialises with her friends online in front of a laptop

    Key Skills:

    • Learn to use different social media tools
    • Social Media Listening, Automation & Analytics
    • Explore social media channels
    • Create and optimize effective social media Ads for different Channels
    Social Media Marketing Advertising

    Social Media Marketing Advertising

    Module Overview

    All the major social media platforms offer different advertising options, but that doesn’t mean businesses should use all of them. London School of Digital Marketing will teach you where to place your ads, which platforms are most popular with your target audience. Participants will gain skills on using social media tools that allows them to know their target audience and which of your audience is most engaged, most concentrated and most accessible.

    A team of digital marketing experts from London School of Digital Marketing look joyfully at a laptop that shows their social media marketing advertising data

    Key Skills:

    • Create effective social media Ads for different Channels
    • Steps to creating successful Social Media Advertising Campaigns
    • Learn key campaign objectives such as, Awareness, Traffic, Engagement, Leads App promotion Sales
    • Growing and engaging your target audience with Ads
    Email Marketing

    Email Marketing

    Module Overview

    The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the foundational aspects of email marketing such as data capture, subscriber segmentation, email and content design, email delivery, as well as measurement and reporting.

    Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces and much more.

    Two female students looking at an iPad sharing ideas about their Introduction to Digital Marketing Course

    Key Skills:

    • Develop an email marketing strategy
    • Optimize for Open & Click-Through Rates
    • Tips on data capturing, segmentation, and marketing
    • Effective Copywriting and Email Designing
    • Email tools and strategy
    Content Marketing

    Content Marketing

    Module Overview

    The content marketing module covers the techniques involved in the creation and sharing of content to your target audience in different formats such as videos, blogs, images and social media posts to build interest in a product or service.

    London School of Digital Marketing students working together to create content for their Introduction to digital marketing course

    Key Skills:

    • In-depth keyword research for content
    • The creation and repurposing
    • Tips on data capturing, segmentation, and marketing
    • Competitor content research
    Analytics with Google

    Analytics with Google

    Module Overview

    If you cannot measure it, don’t do it! The Google analytics module will develop participants knowledge and skills to measure monitor and optimize their digital marketing activities. We will take participants through the key concepts of utilizing data to understand your customers’ needs. This will equip you with the technical know- how and insights to build an online reporting structure for a business. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests).

    A black man delivers an Introduction to Digital Marketing course to students in front of a board with analytical charts

    Key Skills:

    • How to create and configuring a Google Analytics Account
    • Filter digital marketing data for specific demographics
    • Track Customer Behavior
    • Link your website and other third-party measuring tools
    Digital Marketing Strategy and Planning

    Digital Marketing Strategy and Planning

    Module Overview

    The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their business and confirming an approach that will allow them to implement a successful digital marketing strategy. This module focuses on how to strategically use all the channels delivered during the professional diploma in digital marketing course. It also covers assessing internal capabilities and addressing skills gaps, benchmarking, information gathering, competitor SWOT analysis, evaluating digital channel tactics, and strategy implementation.

    London School of Digital Marketing students collaborate on an Introduction to digital marketing course with sticky notes

    Key Skills:

    • Creating a digital marketing strategy
    • Carrying out a SWOT analysis
    • Employ an integrated approach that looks at various digital channels and engaging consumers at all stages of the business cycle.
    • Strategy Research

    Introduction to Digital Marketing

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    About Course

    The Introduction to Digital Marketing module exposes participants fundamental understanding of the core principles of digital marketing and be able to define the key differences between Traditional and Digital Marketing. Participants will learn how to develop an integrated and effective overall digital marketing approach across various digital channels such as Paid Search, Search Engine Optimization, Social Media Marketing, Digital Display & Video Advertising, Email Marketing.

    Why study the Introduction to Digital Marketing?

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    Boost Your Career and Credibility

    Your career needs a direction, not an operating manual. The Introduction to Digital Marketing course covers the introduction to the fundamentals of digital marketing including digital tools, technologies and Apps. Learn about email, social media, Search Marketing, Video & Digital Display Advertising and Social Media Customer Service. Perfect for non-marketing teams building their digital awareness.

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    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

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    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Introduction to Digital Marketing

    Who is The Introduction to Digital Marketing aimed at?

    The Introduction to Digital Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
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    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    expert-trainers
    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    expert-trainers
    Mike Berry

    London School of-Digital Marketing trainer

    expert-trainers
    Tom Gilpin

    London School of Digital Marketing training expert

    expert-trainers
    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian

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    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

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    Meb Tze

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    Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

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    Glisabel Masango

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    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

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    Gemma Thirsk

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    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

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    Mada Kim

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    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

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    Andrew O

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    I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

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    Matthew Patterson

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    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

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    John Consterdine

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    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

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    Imogen Thorpe

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    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

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    Gemma Jones

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    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

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    Our Programme and Content Advisory Council include individuals from:

    Your Introduction to Digital Marketing questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the Introduction to digital marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

    I have a job already and so will this course develop my career?

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Do I need to know or have experience in digital marketing?

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    Why should I learn this certification?

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    Will a Digital Marketing Certification Get Me a Job?

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    What kind of jobs can this Digital Marketing bootcamp get me?

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.