Professional Diploma in Digital Marketing


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Course Features

  •  Duration: 30 hours
  •  Skill level: All levels
  •  Language: English
  •  Assignment: Yes



We learn through experience, through making mistakes, and trying out ideas – not by being told. With the London School of Digital Marketing courses, you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.


Work with Real Projects for Real Clients

Our program content, teaching style, and even the space itself, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners. Each project will have a different focus, from understanding how to grow a business to serving clients at an agency. You’ll get experience in group dynamics, organisational change, technology platforms and strategy. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

Modular Immersive Learning

With our unique modular approach to delivering our programs, our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.


A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions.


Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Industry Practitioners

The course will introduce you to the most important and transformative aspects of digital marketing, delivered by the industry’s leading practitioners.
All of your lecturers are specialist professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis. They help to create and validate our modules as well as teach them, so your lectures will be based on our formalised syllabus of learning overlayed with their real life experiences, examples and case studies.

Module Info & Overview

There are 9 module in this course;

*Key Concepts of Digital Marketing
*Connecting with the Customer
*Digital Research
*Cultural Research
*Key SEO Concepts
*Optimize New and Existing Content
*Search Results and Positioning
*Content Updates and Layout 
*Set-up and run your Google Paid Search Campaign
*Analyze & Optimize the Campaigns’ Performance
*Key Concepts of Pay Per Click
*Optimize your Search Marketing Performance 
*Benefits of Digital Display and Video Advertising
*Creating Digital & Video Campaigns
*Digital Ad Formats
*Challenges of Digital Display Advertising
*Learn to use different Social Media Tools
*Social Media Listening, Automation & Analytics
*Create Effective Ads for different Channels
*Research Techniques to know your Audience 
*Understanding of what it takes to go Mobile
*Create a Mobile Marketing Strategy
*App Marketing Plus App Store Optimization
*Making Mobile Part of your Marketing Strategy
*Develop an email marketing strategy
*Tricks to Optimize Open & Click-Through Rates
*Data Capture and Segmentation
*Effective Copywriting and Email Designing
*Use Google Analytics to apply fundamental concepts like performance measurement, comparison, and optimization through the development of a measurement model.
*Learn campaign tracking and related analytics
*Learn to filter digital marketing data for specific demographics
*Track Customer Behaviour 
*Understand the aspects of how to develop an end-to-end digital marketing strategy
*Learn to employ an integrated approach that looks at various digital channels and engaging consumers at all stages of the business cycle