professional diploma in digital marketing training course

Professional Diploma in Digital Marketing (Classroom or Live Online)

We learn through experience, through making mistakes, and trying out ideas – not by being told. The Professional Diploma in Digital Marketing allows participants to work on real projects for real clients with our industry experts and gain practical skills before completing the course. Learn the fundamentals of digital marketing and boost your career or business with the most practical, certified digital marketing course that is delivered worldwide.

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Flexible private training courses to individuals or businesses on any date, at any location

Why London School of Digital Marketing?

Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals and businesses to meet the challenges of our economy.

Globally recognized

30 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.

Modular Immersive Learning

Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

Industry Validated

We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

Payment plans available

We offer competitive and flexible payment options for our Professional Diploma courses.

What are The Learning Outcomes in The Professional Diploma in Digital Marketing Course?

As the saying goes, there is a customer for everything on the Internet, but it’s up to digital marketers to connect the person with the product or service using digital channels. Throughout the duration of the Professional Diploma in Digital Marketing Course, participants will learn the tools and expertise to approach digital marketing decisions with a creative, data driven, and flexible mindset capable of creating digital campaigns and strategies from scratch.

Student Portal for Continuous Professional Development
Globally Recognised Professional Diploma Certificate
Case Studies and Digital Marketing Practical Exercises
Latest updates to digital marketing tools and platforms with practical exercises
Gain skills in creating a digital marketing strategy for a real business
Only delivered by digital marketing skills experts

There are 10 Modules Covered in The Professional Diploma in Digital Marketing

Introduction to Digital Marketing
Search Engine Optimization
Pay Per Click (Google PPC)
Digital Display and Video Advertising
Social Media Marketing
Social Media Marketing Advertising
Email Marketing
Content Marketing
Analytics with Google
Digital Marketing Strategy and Planning

Introduction to Digital Marketing

Module Overview

Where do you start from when using digital channels such as social media marketing, SEO, display & video marketing, paid media, influencer marketing, website optimization or email marketing to create digital marketing strategies? Right here. London School of Digital Marketing will practically upskill you to harness the power of digital marketing within the marketing strategy for your business. Our introduction to digital marketing looks at everything you need to know.

London School Digital Marketing trainer pointing at a student's computer during a professional diploma in digital marketing course

Key Skills:

Key Concepts of Digital Marketing
Opportunity of Digital Marketing
Digital Marketing Research
Digital Marketing Research

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Search Engine Optimization

Module Overview

The Search Engine Optimization module enables participants to develop the knowledge, skills and techniques of ranking a website high on search engines such as Google including out in-depth Keyword Analysis. Participants will be introduced to the key concepts relating to implementing on-page SEO and the importance of off-page optimization techniques including link building, which help enhance the appeal of the website to search engines and improve page ranking.

Students in classroom doing a search engine optimization group work

Key Skills:

Key SEO Concepts
Optimize New and Existing Content
Search Results and Positioning
Content Updates and Layout

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Pay Per Click (Google PPC)

Module Overview

Participants will practically create Pay-Per-Click Ads, Display ads, and Retargeting ads to meet digital marketing campaign goals. The module will cover the key concepts and terminology used within the field of search marketing and will equip participants with the technical understanding and skills to build and maintain an effective search marketing strategy.

A female seating on a sofa wearing headphones and searching for products on her laptop

Key Skills:

Key concepts of Pay Per Click
Set-up Google Paid Search Campaign
PPC campaign measurement
Content Updates and Layout

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Digital Display and Video Advertising

Module Overview

This module will help participants to implement effective Digital Display and Video Advertising campaigns. It also explores the key considerations involved with developing and implementing effective Video & Display Ad campaigns and address key campaign aspects including Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration and Budgeting.

A content creator holding a make-up set in front of a video camera

Key Skills:

PPC campaign measurement
Creating and Managing YouTube Channel
Fundamentals of Display and video Ads
Measurement and Optimization

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Social Media Marketing

Module Overview

It can be challenging knowing which social media platform is best for your business. This module is designed to equip participants with the knowledge of creating engaging content and how to market that content on several channels. The social media module will practically teach participants how to advertise on different social media platforms that are suitable to their business.

A social media marketing student using a tablet in classroom

Key Skills:

Learn to use different social media tools
Social Media Listening, Automation & Analytics
Explore social media channels
Create and optimize effective social media Ads for different Channels

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Social Media Marketing Advertising

Module Overview

All the major social media platforms offer different advertising options, but that doesn’t mean businesses should use all of them. London School of Digital Marketing will teach you where to place your ads, which platforms are most popular with your target audience. Participants will gain skills on using social media tools that allows them to know their target audience and which of your audience is most engaged, most concentrated and most accessible.

Professional in Digital Marketing Students seating in a group discussing social meadia advertising strategies

Key Skills:

Create effective social media Ads for different Channels
Steps to creating successful Social Media Advertising Campaigns
Learn key campaign objectives such as, Awareness, Traffic, Engagement, Leads App promotion Sales
Growing and engaging your target audience with Ads

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Email Marketing

Module Overview

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the foundational aspects of email marketing such as data capture, subscriber segmentation, email and content design, email delivery, as well as measurement and reporting.

Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces and much more.

Female digital marketing professional holding an iPad and reading her email

Key Skills:

Develop an email marketing strategy
Optimize for Open & Click-Through Rates
Tips on data capturing, segmentation, and marketing
Effective Copywriting and Email Designing
Email tools and strategy

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Content Marketing

Module Overview

The content marketing module covers the techniques involved in the creation and sharing of content to your target audience in different formats such as videos, blogs, images and social media posts to build interest in a product or service.

Content Marketing professional wtiting in a book

Key Skills:

In-depth keyword research for content
The creation and repurposing
Tips on data capturing, segmentation, and marketing
Competitor content research

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Analytics with Google

Module Overview

If you cannot measure it, don’t do it! The Google analytics module will develop participants knowledge and skills to measure monitor and optimize their digital marketing activities. We will take participants through the key concepts of utilizing data to understand your customers’ needs. This will equip you with the technical know- how and insights to build an online reporting structure for a business. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests).

Google Analytics professional pointing at a pie chart on large screen

Key Skills:

How to create and configuring a Google Analytics Account
Learn campaign tracking and related analytics
Filter digital marketing data for specific demographics
Track Customer Behaviour
Link your website and other third-party measuring tools

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Digital Marketing Strategy and Planning

Module Overview

The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their business and confirming an approach that will allow them to implement a successful digital marketing strategy. This module focuses on how to strategically use all the channels delivered during the professional diploma in digital marketing course. It also covers assessing internal capabilities and addressing skills gaps, benchmarking, information gathering, competitor SWOT analysis, evaluating digital channel tactics, and strategy implementation.

Group of professional diploma in digital marketing students sitting down to discuss their digital marketing strategy

Key Skills:

Creating a digital marketing strategy
Carrying out a SWOT analysis
Employ an integrated approach that looks at various digital channels and engaging consumers at all stages of the business cycle.
Strategy Research

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Professional Diploma in Digital Marketing

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About Course

The Professional Diploma in Digital Marketing is accredited delivered in-person by London School of Digital Marketing to boost your career. Enrol today!

Why Gain a Professional Diploma in Digital Marketing?

Boost Your Career and Credibility

Your career needs a direction, not an operating manual. Gaining a Professional Diploma in Digital Marketing boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

Advance Your Knowledge and Career

Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

Work with Real Projects for Real Clients

You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

Watch this video to learn more about this Professional Diploma in Digital Marketing

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Who is the Professional Diploma in Digital Marketing aimed at?

The Professional Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most eﬀectively with real-time data.

This certification is delivered globally and aimed at;

Individuals who are ready to change their careers.
Those responsible for the planning, execution, or measurement of social media marketing campaigns.
Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
Participants with any level of skill or experience and will prepare them to engage speciﬁcally with social media marketing within the overall digital marketing domain.
Those that wish to receive recognized qualiﬁcation to further their career opportunities.

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Learn from Digital Marketing Industry Expert Trainers

London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

Jeremy Spiller

London School of Digital Marketing senior digital marketing trainer

Mike Berry

London School of-Digital Marketing trainer

Tom Gilpin

London School of Digital Marketing training expert

Marriott Lusengo

London School of Digital Marketing trainer

Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

Alicia Gregorian

The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

Meb Tze

Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

Glisabel Masango

Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

Gemma Thirsk

These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

Mada Kim

Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

Andrew O

I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

Matthew Patterson

I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

John Consterdine

Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

Imogen Thorpe

I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

Gemma Jones

've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

Our Programme and Content Advisory Council include individuals from:

Your Professional Diploma in Digital Marketing questions answered.

Here are most of the frequently asked questions and even more information about what is covered on the professional diploma in digital marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

I have a job already and so will this course develop my career?

The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

How much is the Professional Diploma in Digital Marketing?

The professional Diploma in Digital Marketing costs £2,195 to study. The cost includes all course content and the examination/assignment fee.

Do I need to know or have experience in digital marketing?

Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

Why should I learn this certification?

This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

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Professional Diploma in Digital Marketing

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Professional Diploma in Digital Marketing (Classroom or Live Online)

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Why London School of Digital Marketing?

Globally recognized

Modular Immersive Learning

Industry Validated

Payment plans available