Contact Us Sign In
London School Of Digital Marketing
View Courses

Professional Diploma in Social Marketing

Social Media Marketing Course (Professional Diploma)

The Social Media Marketing Diploma explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, YouTube, TikTok, Instagram and Social Selling. Receive practical skills from industry practitioners in creating engaging content and Ads.

View Course Modules

View the Courses Package to access:

  • Full Course Brochure
  • Career Guidance
  • Financing Options

    Flexible private training courses to individuals or businesses on any date, at any location

    img
    img
    img
    img
    img
    img

    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    ic
    Globally Recognized

    24 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.

    ic
    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    ic
    Industry Validated

    We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    ic
    Payment Plans Available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Outcomes in The Professional Diploma in Social Media Marketing Course?

    This global certification will be awarded to participants who successfully attend the course. On completion, students will have a comprehensive understanding of social media marketing techniques, skills to increase business awareness and leverage social media advertising. Certified students will gain the confidence needed to create a social media strategy for a business. A professional badge will also be available for you to display upon on your LinkedIn profile.

    • Student Portal for Continuous Professional Development
    • Globally Recognised Professional Diploma Certificate
    • Case Studies and Social Media Marketing Practical Exercises
    • Latest updates to digital marketing tools and platforms with practical exercises
    • Gain skills in creating social media marketing strategy for a real business
    • Only delivered by digital marketing skills experts

    There are 10 Modules Covered in The Professional Diploma in Social Media Marketing

    This globally recognized Professional Diploma in Social Media Marketing explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, Instagram and Social Selling. Receive essential practical skills training from industry practitioners in creating Social Media Strategies, Research and Content Creation.

    • Social Media Content Creation and Planning
    • Social Media Research
    • Facebook and Instagram
    • LinkedIn for Business
    • Twitter and Pinterest
    • YouTube and Social Media Video Marketing
    • Setting Social Media Advertising Budget
    • Social Media Advertising
    • Social Media Strategy & Planning
    • Social Media Customer Service
    Social Media Content Creation and Planning

    Social Media Content Creation and Planning

    Module Overview

    How do you plan, create engaging social media content, generate more revenue, improve your customer experience and position your business as a thought leader? This module will practically explore the different techniques of creating content your audience want to see, like and share. Participants will be taken through methods of content planning and targeted scheduling. This means, getting the right content in front of your targeted audience is no longer a shot in the dark!

    London School of Digital Marketing students working on their social media and content planning module

    Key Skills:

    • Content Creation Skills
    • Keyword Research Skills
    • Research Skills
    • Data Analysis
    • Copywriting
    • Community Engagement
    Social Media Research

    Social Media Research

    Module Overview

    This module takes you through the journey of understanding just who your target audience are, what social platform they hang around, what they love, hate and feel. This module provides you with the social media marketing research practices and techniques to know your audience better and gather data for building your social media strategy based on factual basis.

    Professional-Diploma-in-Digital-Marketing-student-conducting-social-media-marketing-research-using-her-iPad

    Key Skills:

    • Analyse social media data
    • Understand how audiences relate to topics
    • Data extraction techniques
    • Social tools for research
    • Planning and Scheduling
    • SWOT Analysis
    • Building a research plan
    • Understanding the market research process
    • The steps of market research
    • Developing descriptive research methods
    Facebook and Instagram

    Facebook and Instagram

    Module Overview

    Want to learn the best practice, tools and techniques of how to advertise your business with Facebook and Instagram ads? This module is designed to help participants navigate the Facebook ads platform and train you how to create and run successful advertising campaigns. This module will help participants understand how advertising works and learn what good creative work looks like.

    Professionals-engaged-in-a-discussion-during-a-Facebook-and-Instagram-course-module-study-session

    Key Skills:

    • Create live Facebook and Instagram ads
    • Keywords and social analytics
    • Key components of Facebook and Instagram
    • Deeper understanding of your audience
    • Competitor analysis
    • Strategy planning
    • Stories, live, hashtags
    • Creative way to promote your Instagram
    LinkedIn for Business

    LinkedIn for Business

    Module Overview

    This module will practically show participants how to generate unique content to reach their target audience who are ready to do business. Whether you are looking to be the next influencer, searching for a job or tidying-up your profile to participate in your company employee advocacy program, — your LinkedIn profile is key to success.

    London-School-of-Digital-Marketing-Student-studying-a-LinkedIn-for-Business-course-at-London-School-of-Digital-Marketing

    Key Skills:

    • Specific LinkedIn features
    • Optimizing your Personal Page
    • Optimizing Company Page
    • Showcase page strategy
    • Social selling
    • Creating engaging content
    • Marketing yourself on LinkedIn
    • Expanding your network and business
    • Stories to emphasize your company
    • Using sponsored updates and video
    Twitter and Pinterest

    Twitter and Pinterest

    Module Overview

    Delivered by our Social Media Skills experts, this module focuses on developing your brand identity, creating advertising campaigns to engage with your target audience to increase sales and drive business activity on these powerhouse social media platforms. Overall, participants will gain a broad understanding of how Twitter as a social media platform operates and the value it brings to businesses as a marketing and promotion tool and an integrated part of a social media marketing strategy.

    Student-viewing-her-Twitter-and-Pinterest-module-part-of-The-Professional-Diploma-in-Social-Media-Marketing-from-her-iPad

    Key Skills:

    What you will learn

    • Twitter and Pinterest features
    • Product Tagging, Pins and Geo-tagging
    • Create different ad formats for campaigns
    • Twitter Analytics for social activities
    • Build content strategy
    • Twitter community management
    • Twitter Ads Creation
    • Best Practices of Posting
    YouTube and Social Media Video Marketing

    YouTube and Social Media Video Marketing

    Module Overview

    If you’re a business still considering if you should be on YouTube, your competitors are already leading the way and raising awareness with video advertising and marketing. This module will help participants in gaining knowledge of the platform’s functionality, build a sustainable target audience for your business as this is crucial for your video marketing strategy.

    Student-recording-content-with-a-microphone-and-iPhone-for-her-YouTube-and-Social-Media-Video-Marketing-course-at-London-School-of-Digital-Marketing

    Key Skills:

    • Optimize video for your business
    • Video content development
    • Social Platform Selection
    • Promoting a YouTube Channel
    • Engaging and converting using video
    • Video and social media mix
    • Video Ad Creation
    • Video Ad Targeting
    Setting Social Media Advertising Budget

    Setting Social Media Advertising Budget

    Module Overview

    Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.

    Social-media-marketing-student-using-tablet-and-laptop-for-doing-social-media-advertising-budgeting-on-a-desk-at-London-School-of-Digital-Marketing

    Key Skills:

    • Process of setting advertising budget
    • Optimise the budget settings on social media
    • Budget spend and segments
    • Budget approach to social media campaigns
    • Setting you advertising budgets
    • Campaign budget optimisation
    • Getting the most out of social media ads
    • Optimize budget settings
    Social Media Advertising

    Social Media Advertising

    Module Overview

    It can be challenging knowing which social media app is best for your business. After all, there are several competitors currently utilizing various social apps to gain the attention of customers, it can be difficult choosing between them all.

    Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media platforms such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.

    A-diverse-group-of-female-students-with-smiles-on-their-brainstorming-session-for-social-media-advertising-as-part-of-their-Professional-Diploma-in-Social-Media-Marketing

    Key Skills:

    • Social Advertising
    • Display Advertising
    • Ad Copywriting
    • Boosting vs Advertising
    • Advertising Optimization
    • Custom Audiences
    • Creative testing and tactics
    • Split testing and Ad Creative
    Social Media Strategy & Planning

    Social Media Strategy & Planning

    Module Overview

    Participants will understand how to adopt a structured approach to creating a formal social media marketing strategy for a business. You’ll learn a structured approach on bringing together all the modules of the Professional Diploma in Social Media Marketing course, to create a Social Media Marketing Strategy which ensures that social media is implemented across the marketing processes of a business and is built into every business operation.

    Three-professionals-collaborating-on-a-laptop-to-develop-a-social-media-marketing-strategy-for-their-course-at-London-School-of-Digital-Marketing

    Key Skills:

    • Customer Segmentation
    • User Personas Customer
    • Journey Mapping
    • Social Research
    • Social Content Strategy
    • Social Media Listening
    • Defining your target audience
    • Understanding your customer’s journey
    • Selecting social media channels
    • Optimise your channels
    • Organic vs. paid social media marketing
    • Creating and repurposing content
    • Building a following
    • Measuring success
    Social Media Customer Service

    Social Media Customer Service

    Module Overview

    This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.

    Two-men-handshaking-while-providing-social-media-customer-service-at-the-front-desk-of-London-School-of-Digital-Marketing

    Key Skills:

    • Audit your customers
    • Set up monitoring streams
    • Systems to answer questions
    • Set up social channel
    • Best practices of responding
    • Measure customer service efforts

    Professional Diploma in Social Media Marketing

    Wishlist Share
    Share Course
    Page Link
    Share On Social Media

    About Course

    The Social Media Marketing Diploma explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, YouTube, TikTok, Instagram and Social Selling. Receive practical skills from industry practitioners in creating engaging content and Ads.

    Why Gain a Professional Diploma in Social Media Marketing?

    img

    Boost Your Career and Credibility

    Your career needs a direction, not an operating manual. Gaining a Professional Diploma in Digital Marketing boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

    img

    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

    img

    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about this Professional Diploma in Social Media Marketing
    Enrol Now

    Who is The Professional Diploma in Social Media Marketing aimed at?

    The Professional Diploma in Social Media Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content, using social apps to promote a business, advertising on different platforms and an interest in pursuing a social media marketing career.

    This certification is delivered globally and aimed at;

    • Those who wish to change their career
    • PR professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business on major social media platforms.
    • Individuals who are ready to change their careers and receive recognized qualification to further their career opportunities.
    • Those responsible for the planning, execution or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
    Enrol Now

    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    expert-trainers
    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    expert-trainers
    Mike Berry

    London School of-Digital Marketing trainer

    expert-trainers
    Tom Gilpin

    London School of Digital Marketing training expert

    expert-trainers
    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian

    img

    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

    Continue Reading

    Meb Tze

    img

    Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

    Continue Reading

    Glisabel Masango

    img

    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

    Continue Reading

    Gemma Thirsk

    img

    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

    Continue Reading

    Mada Kim

    img

    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

    Continue Reading

    Andrew O

    img

    I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

    Continue Reading

    Matthew Patterson

    img

    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

    Continue Reading

    John Consterdine

    img

    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

    Continue Reading

    Imogen Thorpe

    img

    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

    Continue Reading

    Gemma Jones

    img

    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

    Continue Reading

    Our Programme and Content Advisory Council include individuals from:

    Your Professional Diploma in Social Media Marketing questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the professional diploma in social media marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com

    Who is the Professional Diploma in Social Media Marketing for?

    The Professional Diploma in Social Media Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content, using social apps to promote a business, advertising on different platforms and an interest in pursuing a social media marketing career.

    The course is suitable for career changers, PR professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business on major social media platforms.

    Professional backgrounds of participants will vary and include individuals looking to upskill their social media marketing skills, entrepreneurs or business owners who want to learn how to market their brands, and sales professionals wanting to understand online selling and work more cross-functionally with their team.

    Will the Professional Diploma in Social Media Marketing course help me get a job?

    To be awarded an industry recognised professional diploma in social media marketing certificate from London School of Digital Marketing indicates you have strong social media marketing skills and now capable of building digital marketing strategies from scratch. These are two in demand essential qualities in the workplace and as an entrepreneur. Gaining this certificate opens more doors for you and helps in improving your chances of finding the job you want.

    To an employer, a diploma in social media marketing will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will indicate that you have experience in all the various forms of social media marketing from content creation, social listening & monitoring, advertising on major social media platforms, video & display advertising and much more. These skills will most likely be required for a social media marketing job.

    If you have no professional experience, this social media marketing certification should be enough on its own to get you a internship or entry-level job. Learning the fundamentals of social media marketing can also be valuable in related fields such as graphic design, sales or web development, so this social media marketing certification could potentially help to get you a job even if digital marketing is not your primary professional focus.

    I have a job already and so will this course develop my career?

    The professional Diploma in Social Media Marketing will help to improve your social media marketing knowledge, strategy & planning and content research delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    How much is the Professional Diploma in Social Media Marketing?

    The professional Diploma in Social Media Marketing costs £1,995 to study. The cost includes all course content and the examination/assignment fee.

    Do I need to know or have experience in social media marketing?

    Experience is not a must and anyone can apply for the Professional Diploma in Social Media Marketing.

    The objective of this social media marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media platforms such as Facebook, Twitter, Snapchat, LinkedIn, TikTok, Instagram, YouTube and Pinterest. This will certainly kickstart your exciting career in social media marketing.