Seo Short Course

Search Engine Optimization Course (Classroom or Live Online)

In London School of Digital Marketing’s SEO short course, participants will practically learn the factors that contribute to a website to be ranked high on search engines such as Google. Learn how search engine algorithms work, develop search engine optimization skills that will help you create SEO strategies and perform keyword research that drive drive website traffic.

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    Flexible private training courses to individuals or businesses on any date, at any location


    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally Recognized

    The Search Engine Optimization course teaches participants the core foundations of digital marketing. It is part of the globally recognized Professional Diploma in Digital Marketing.

    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment Plans Available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    What are the Learning Experience Outcomes on The Search Engine Optimization Course?

    London School of Digital Marketing has collaborated with leading industry experts to define a search engine optimization certification designed to up-skill participants and transform careers. By knowing how to implement Technical and On-Page SEO tactics, participants can boost search rankings and get to grips with the most effective inbound SEO tactics available.

    • Evaluate techniques used to optimize paid and organic search campaigns
    • Critically assess the impact of digital channels on generating audience interest and capturing search intent
    • Critically evaluate the role of Search Engine Optimization in improving website search performance and online user experience
    • Systematically evaluate targeting and bidding tactics to reach audiences in paid search and demand generation campaigns

    There are 8 Modules Covered in The Search Engine Optimization Course

    • Introduction to Search Engine Optimization
    • Improving website ranking
    • Competitor Research
    • Link Building
    • SEO Content
    • Ranking Factors
    • Mastering Keywords
    • Strategy and Planning
    Introduction to Search Engine Optimization

    Introduction to Search Engine Optimization

    Module Overview

    The Introduction to Search Engine Optimization single module introduces the key concepts and terminology in search engine marketing. Students will learn how search sits within other digital marketing components and understand how other digital channels work together to achieve real traffic to your website. Remember, not all traffic is real traffic! If this is the case, how do we know who the right customer is?

    Search engine optimization specialist looking at her iPad

    Key Skills:

    • Paid and Organic Search
    • Improving Website Performance
    • Search Engine Introduction
    • Common Search Query Types
    • Search Engine Results Pages Components
    • Off-Page and Local SEO
    Improving website ranking

    Improving website ranking

    Module Overview

    This single module develops the knowledge and skills needed to claim your share of the market on search engines such as Google before the competitors in your industry do! Students will learn how to fix issues on their websites and create more optimized content for their target audience. Overall, students will also be introduced to several techniques that’ll ultimately improve the ranking of their website organically.

    London School of Digital Marketing lecturers sitting in a classroom

    Key Skills:

    • Technical SEO Audit
    • On-Page Optimization
    • Off-Page and On-Page Optimization
    • SEO Audit, Google Algorithms
    • High Quality Backlinks
    • Online Customer Service
    Competitor Research

    Competitor Research

    Module Overview

    In London School of Digital Marketing’s SEO competitor research module, our industry experts will teach you the fundamentals of analyzing and researching a business’s competitive landscape online. The module will take you through the best practices of researching competitors backlinks, keywords for SEO, Title Tags, and more in order to gain insights of the most successful elements or tactics that you may implement into your own SEO strategy.

    2 women carrying out SEO reasearch with sticky notes on the window

    Key Skills:

    • SEO Research Tools
    • Identify Your SEO Competitors
    • Data Analysis and Forecasting
    • SEO Audit
    • SEO Problem-Solving Skills
    • Measure SEO Marketing Campaigns
    Link Building

    Link Building

    Module Overview

    After all the hard work of creating optimised content, mapping out customer journeys and improving your website’s speed, it’s now time will learn the art of getting other websites to link to your website. Students will learn how to create internal links and navigational techniques to better understand the context of websites’ content. Students will also gain skills in the art of getting webpages pages crawled and indexed by search engines.

    Students will develop and demonstrate skills by auditing important content on their site in a way that has a positive, contextual SEO benefit for the ranking of specific keyword phrases in Google SERPs (Search Engine Results Page).

    London School of Digital Marketing trainer in a SEO lecture with arms folded

    Key Skills:

    • Link Building Fundamentals
    • Types of Links, Benefits of Links
    • Ways to Measure Link Quality
    • How to Build Links for Google
    • Competitor Research
    • Link Building Methodologies
    SEO Content

    SEO Content

    Module Overview

    The SEO content module enables participants develop their understanding of content relevance both organically and technically. Participants will know the role content plays in SEO rankings whilst also exploring technicalities such as alt tags, filenames, URL choices, CTR Influencers, Off-Page Optimization and more. The module outlines best practices for researching your SEO content and also covers best practices for creating content in a productive and efficient way and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.

    A female SEO content creation sitting in front of a camera waving her hand

    Key Skills:

    • Keyword Research Benefits
    • Short and Long Tail Keywords,
    • Conduct Keyword
    • SEO Research
    • Convert Keywords into SEO Content
    • Creating helpful, reliable, people-first content
    Ranking Factors

    Ranking Factors

    Module Overview

    Ah, ranking factors. Can you name 5 top SEO ranking factors that really matter, and which ones should you focus on to improve your SEO? The ancient art of ranking in search engines is a lesson in balance and patience. Yet some people read an article and think, “Yep, I’ll follow that advice.” This module teaches students on how to avoid unneeded stress and worry from SEO ranking myths. London School of Digital Marketing digital experts will practically show you top ranking factors that really matter, and why.

    Digital marketing professional pointing at a colleague's computer screen

    Key Skills:

    • E-A-T (Expertise, Authoritativeness, and Trustworthiness)
    • High Quality Content
    • Mobile First and Page Experience
    • Page Speed Insights
    • On-Page Optimization
    • Internal Link Structure
    • Algorithms
    Mastering Keywords

    Mastering Keywords

    Module Overview

    Keyword research is the activity of identifying the most useful keywords to be used in describing your offerings. Participants will learn how to compile lists of keywords and phrases their target audience are using to find their business, products and services using various tools and techniques. This module will take students through the best practices of researching search volumes and search trends for keywords that are specific and relevant to your product or service.

    student pointing on her iPad screen to carry out keyword research

    Key Skills:

    • Conduct Keyword Research for SEO
    • Using Keywords to Rank Higher
    • Short and Long Tail Keywords
    • Convert Keywords into SEO Content
    • Keyword that drive traffic
    • Informational and Transactional Keywords
    Strategy and Planning

    Strategy and Planning

    Module Overview

    This module is the cornerstone module of the certification that will; enable you to gain an in-depth understanding of strategic marketing. Students will be able to bring together the skills and knowledge gathered in the SEO modules to create a coherent Search Engine Marketing Strategy for a business.

    Search Engine Optimization course students pointing at a computer screen discussing their strategy and planning

    Key Skills:

    • Situation Analysis
    • Audience Research
    • Competitor Research
    • Industry Research
    • SEO Objectives
    • SEO Strategy Development
    • SEO Audit
    • Budgets, Ownership

    Search Engine Optimization Course

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    About Course

    In London School of Digital Marketing’s SEO short course, participants will practically learn the factors that contribute to a website to be ranked high on search engines such as Google. Learn how search engine algorithms work, develop search engine optimization skills that will help you create SEO strategies and perform keyword research that drive drive website traffic.

    Why study The Search Engine Optimization Course?


    Boost Your Career and Credibility

    Your career needs a direction, not an operating manual. The Introduction to Digital Marketing course covers the introduction to the fundamentals of digital marketing including digital tools, technologies and Apps. Learn about email, social media, Search Marketing, Video & Digital Display Advertising and Social Media Customer Service. Perfect for non-marketing teams building their digital awareness.


    Advance Your Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.


    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Watch this video to learn more about The Search Engine Optimization Course

    Who is The Search Engine Optimization Course aimed at?

    The Introduction to Digital Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

    This short course is delivered globally and aimed at;

    • Individuals who are ready to change their careers.
    • Those responsible for the planning, execution, or measurement of social media marketing campaigns.
    • Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
    • Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
    • Those that wish to receive recognized qualification to further their career opportunities.
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    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world's most innovative companies.

    Jeremy Spiller

    London School of Digital Marketing senior digital marketing trainer

    Mike Berry

    London School of-Digital Marketing trainer

    Tom Gilpin

    London School of Digital Marketing training expert

    Marriott Lusengo

    London School of Digital Marketing trainer

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Alicia Gregorian


    The London School of Digital Marketing were incredible at teaching me all that I need to knowabout Digital Marketing…

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    Meb Tze


    Fantastic course... Very informative... Marriott and Mike were especially impressive teachers…

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    Glisabel Masango


    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience…

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    Gemma Thirsk


    These guys really know their stuff, they're geniuses! I now understand how to implement a digital marketing strategy and plan for my business…

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    Mada Kim


    Absolutely fantastic! Course practitioners are very well-versed in their related fields. Learnt a widerange of different aspects of digital marketing such as…

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    Andrew O


    I own a digital marketing agency so coming onto the course I had a fair understanding of what and how digital marketing works…

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    Matthew Patterson


    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with LondonSchool of Digital Marketing…

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    John Consterdine


    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course…

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    Imogen Thorpe


    I started this course with next to no knowledge in digital marketing and finished with such an insight, I've taken away so much from this course including extra…

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    Gemma Jones


    've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish…

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    Our Programme and Content Advisory Council include individuals from:

    Your The Search Engine Optimization Course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on The Search Engine Optimization Course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at

    I have a job already and so will this course develop my career?

    The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

    Do I need to know or have experience in digital marketing?

    Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

    Why should I learn this certification?

    This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

    By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

    The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

    This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

    Will a Digital Marketing Certification Get Me a Job?

    A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

    To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

    If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

    What kind of jobs can this Digital Marketing bootcamp get me?

    The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

    Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

    • Marketing Coordinator
    • Marketing Manager
    • Marketing Specialist
    • Marketing Communications Manager
    • Marketing Communications Specialist
    • Affiliate Marketing Manager
    • Community Manager
    • Social Media Manager
    • Social Media Strategist
    • Brand Manager
    • Brand Strategist
    • Content Manager
    • Content Specialist
    • Content Strategist
    • SEM Specialist
    • SEO Manager
    • SEO Specialist
    • Email Developer
    • Content Writer
    • Digital Marketing Manager
    • Digital Strategist
    • Paid Search Manager
    • Pay-Per-Click Manager
    • SEM Manager
    • Email Marketing Strategist
    • Email Operations Manager
    • Corporate Communications Manager

    Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.