Digital Marketing Certifications Don’t Matter, But They Absolutely Do Matter!

Female students discussing the importance of certification from London School of Digital Marketing

In 2015, Jeff Hackert made an interesting statement “Titles don’t matter, but they absolutely do matter.” This quote reflects the polarizing views surrounding certifications in the professional world. While some argue that certifications are irrelevant, others see them as essential. In reality, the truth lies somewhere in between these two extremes.

Why Certifications Are Dismissed

One argument against the importance of certifications is that they do not guarantee experience, mastery, or competence. This viewpoint holds merit as some individuals can cheat the system through brain dumps, memorizing exam content without truly understanding it. Additionally, certifications alone cannot replace the knowledge gained from real-world experience, as the conditions in practice often differ from controlled lab environments. Entry-level exams, in particular, do not indicate mastery, which is best achieved through hands-on.

However, exceptions like high-profile certifications such as The Professional Diploma in Digital Marketing offered by the London School of Digital Marketing exist, where cheating becomes highly improbable. Overall, 80% of the course is practical e.g. we use real websites as a case study to carry out practical exercises and learn the factors that contribute to your website to be ranked high on search engines such as Google.
Nevertheless, despite these valid concerns, certifications should not be outright dismissed, especially considering those who lack opportunities to gain experience through their jobs.

The Importance of Certifications

Certifications do hold value as they provide a certain level of validation for one’s knowledge. They instil confidence in individuals who lack experience and empower them to engage in meaningful discussions about specific technologies. By pursuing certifications, beginners are offered a structured learning path, which simplifies the overwhelming task of deciding where to start. Entry-level exams serve as on-ramps into a particular field, equipping learners with foundational knowledge that can be further developed through practical experience. Moreover, certifications carry the benefit of incorporating relevant keywords on social media profiles and resumes, enhancing visibility and attracting potential employers.

The Role of Certifications in Hiring Decisions:

While certifications may demonstrate a candidate’s dedication and discipline, they should not be the sole basis for hiring decisions. Employers must identify knowledge gaps and assess overall suitability for a role, regardless of certification credentials. Certifications serve as indicators of potential, but they cannot predict actual performance.

Overall, obtaining a certification provides people with the confidence and motivation needed to delve deeper into these technologies and gain the practical experience one lacked. Ultimately, certifications revitalize or upskill careers and reignite the passion for learning.


Investing in certifications, London School of Digital Marketing students progress to higher roles, receive pay rise and provide opportunities to career changers or entry. Passing London School of Digital Marketing exam serves as validation, but the true value comes from gaining and experiencing practical learning from our industry practitioners and engaging with a community of learners. A course such as the Professional Diploma in Digital Marketing course upskills and exposes participants to continuous learning opportunities.

If you find yourself stuck, overwhelmed, or uncertain about where to invest your time to enhance your professional skills, consider embarking on a certification path. By investing in yourself and embracing the certification process, you can embark on a fulfilling journey of growth and career development.

For further assistance and resources, you can visit London School of Digital Marketing where you’ll find valuable information and guidance on certifications and digital marketing education.

Your Frequently Asked Questions

Here are most of the frequently asked questions and even more information about what is covered on the professional diploma in digital marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at

I have a job already and so will this course develop my career?

The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

Do I need to know or have experience in digital marketing?

Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

Why should I learn this certification?

This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What kind of jobs can this Digital Marketing bootcamp get me?

The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

  • Marketing Coordinator
  • Marketing Manager
  • Marketing Specialist
  • Marketing Communications Manager
  • Marketing Communications Specialist
  • Affiliate Marketing Manager
  • Community Manager
  • Social Media Manager
  • Social Media Strategist
  • Brand Manager
  • Brand Strategist
  • Content Manager
  • Content Specialist
  • Content Strategist
  • SEM Specialist
  • SEO Manager
  • SEO Specialist
  • Email Developer
  • Content Writer
  • Digital Marketing Manager
  • Digital Strategist
  • Paid Search Manager
  • Pay-Per-Click Manager
  • SEM Manager
  • Email Marketing Strategist
  • Email Operations Manager
  • Corporate Communications Manager

Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.