Tell us a bit about your experience before the London School of Digital Marketing
With 20+ years of marketing experience at the forefront of digital transformation, I was working in a fast-paced on-demand TV streaming technology environment at Marketing Director level.
What influenced your decision to study digital marketing?
Based on my experience and background I could see that digital marketing is changing as rapidly as the enabling technologies and buyer behaviour. The ability to influence digitally, in the here and now is imperative to be successful in todays fast-paced competitive climate. A dynamic, digital approach is vital. Even more so, the current knowledge to deliver a comprehensive multi-channel strategy and solid understanding of the skills to execute, analyse and shape success.
How interactive was the Class/Workshop and did the practitioner use real life case studies or example of work they’ve done?
The workshop was interactive and based on a breadth of real-world examples – the tutor had extensive hands-on expertise and experience and possessed valuable knowledge. It was also a fantastic experience to gain and share knowledge with peers and discuss the challenges.
Since completing the course, how has your Career progressed or how is your knowledge of digital marketing?
I have only just completed the intensive and now working on the assignment – I am very excited and looking forward to implementing what I have learned so far. (I can provide a further up-date – it is early days and I haven’t completed the course yet).
Is there any advice you would give to new students at London School of Digital Marketing
Updating your digital skills is a priority – digital marketing today is constantly transforming. Keeping abreast of the latest tools and techniques delivers real value, whether you are executing the strategies yourself or managing employees and agencies.
In one word, how would you describe your time in the Digital Marketing Institute?