Introduction to Digital Marketing
£495.00The Introduction to Digital Marketing module exposes students how to harness the power of digital marketing within the marketing strategy for your organization.
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Analytics
£495.00The Analytics module will develop your knowledge and skills to measure monitor and optimize your digital marketing activities.
Digital Display and Video Advertising
£495.00The Digital Display and Video Advertising module will help participants to implement effective Digital Display and Video Advertising campaigns.
Email Marketing
£495.00The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns
Mobile Marketing
£495.00This module will help you to create and deliver effective mobile marketing campaigns. You will cover the concepts and trends underpinning mobile marketing, and take an in- depth look at SMS campaigns and mobile optimized websites.
Pay Per Click
£495.00The Pay Per Click Advertising – Search Marketing module introduces the fundamental concepts of Pay Per Click Advertising and enables participants to develop the knowledge and skills to create and implement successful Pay Per Click (PPC) advertising campaigns.
Search Engine Optimization
£495.00The Search Engine Optimization module enables participants to develop the knowledge and skills to implement Search Engine Optimisation (SEO) in a technically effective way, and to identify common issues.
Social Media Marketing
£495.00This module enables participants to develop the knowledge and skills to effectively engage with customers across a diverse range of social media platforms.
Strategy and Planning
£495.00The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization.