Strategy and Planning
Certificate in AI for Digital Marketing (Classroom or Live Online)
AI-Powered Digital Marketing for Modern Organisations
The Certificate in AI for Digital Marketing introduces professionals to the practical ways artificial intelligence can support modern marketing work. The course provides a clear foundation in how AI tools function, how they can be used to improve productivity, and how they can assist with tasks such as content creation, customer insight, and campaign planning. Participants learn how to write effective prompts, structure marketing content, and apply AI responsibly while maintaining human judgement and brand integrity. Through practical exercises and collaborative workshops, participants gain confidence using AI tools to support real marketing tasks within their organisation.
Next Kickoff:
13 April 2026
10:00am – 5:00pm GMT
Limited Capacity
Find a class that fits your schedule
Why London School of Digital Marketing?
Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.
Globally recognized
The Digital Marketing Strategy and Planning course teaches participants the core foundations of digital marketing.
Modular Immersive Learning
Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.
Industry Validated
We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.
Payment plans available
We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.
Flexible private training courses to individuals or businesses on any date, at any location
What are The Learning Experience Outcomes in The Digital Marketing Strategy and Planning Course?
The Digital Marketing Strategy and Planning module provides participants with the skills to create a formal digital marketing plan for their business to enable them to work effectively. Participants will be taken through a practical step-by-step process on how to build a digital marketing strategy that they can take away and implement into their business.
- Key Strategy & Planning Concepts
- Appropriate Tools
- First Steps Information Gathering
- Iteration & Enhancement
- Setting the Budget and Objectives
- Situation Analysis
- Measurement
- Action Plan
- Target Audience
- Laws & Guidelines Setting Objectives
There are 10 Modules Covered in The Digital Marketing Strategy and Planning
What Is AI?
Module Overview
This module introduces the foundations of artificial intelligence and explains how modern AI tools such as ChatGPT operate. Participants explore the concept of Large Language Models (LLMs), how AI generates responses, and the opportunities and limitations of using AI in marketing environments.
KEY SKILLS:
- Understanding what artificial intelligence is and how it works
- Recognising the role of Large Language Models in modern AI tools
- Identifying strengths and limitations of AI outputs
- Understanding how AI is influencing digital marketing practices
- Recognising the shift in search behaviour as AI tools provide direct answers
- Developing awareness of responsible AI use
- Building confidence using AI tools for the first time
The Magic of Good Prompts
Module Overview
This module introduces prompt design and demonstrates how clear instructions dramatically improve AI outputs. Participants learn simple prompt structures that help AI produce more relevant, structured and useful responses for marketing tasks.
KEY SKILLS:
- Writing structured prompts for better AI responses
- Applying the Role–Task–Format prompting pattern
- Providing context to improve AI accuracy
- Iterating prompts to refine outputs
- Recognising common prompt mistakes
- Improving clarity when communicating with AI systems
- Developing reusable prompts for marketing work
Writing Better Marketing Content with AI
Module Overview
This module explores how AI can assist with drafting marketing content such as social posts, emails and blog introductions. Participants practise using AI to generate ideas quickly and then refine outputs to ensure tone, clarity and brand alignment.
KEY SKILLS:
- Generating marketing content drafts with AI
- Creating social media captions and campaign messaging
- Drafting promotional emails and short marketing copy
- Refining AI outputs to improve tone and clarity
- Using prompts to guide brand voice
- Iterating AI responses to improve quality
- Evaluating AI-generated content critically
Using AI for Customer Insight
Module Overview
AI can help marketers explore audience needs, motivations and behaviours. This module introduces simple techniques for using AI to generate customer profiles, explore audience questions and identify potential messaging opportunities.
KEY SKILLS:
- Generating customer persona ideas using AI
- Identifying common customer questions
- Exploring audience motivations and interests
- Using AI to support early-stage market research
- Developing customer profiles for campaign planning
- Interpreting AI outputs in a marketing context
- Combining AI insights with real customer data
AI-Assisted Campaign Planning
Module Overview
This module demonstrates how AI can support the early stages of campaign development. Participants use AI to generate campaign ideas, explore messaging themes and outline simple marketing strategies.
KEY SKILLS:
- Brainstorming campaign ideas with AI
- Structuring marketing campaigns
- Developing key campaign messages
- Exploring multiple creative directions quickly
- Using AI to outline campaign strategies
- Evaluating AI suggestions for marketing relevance
- Organising campaign concepts for presentation
Creating Content That Gets Found
Module Overview
This module introduces how search behaviour is evolving as AI systems increasingly provide direct answers to user questions. Participants explore how marketers can structure content clearly so it is useful to both traditional search engines and AI-driven answer systems. The session introduces the emerging shift from Search Engine Optimisation (SEO) towards Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), helping marketers understand how content may be surfaced or referenced by AI tools such as ChatGPT, Google AI Overviews and other generative search systems.
KEY SKILLS:
- Understanding the shift from traditional SEO towards AI-driven answers
- Writing content that clearly answers user questions
- Structuring content with headings and clear explanations
- Improving content clarity and readability
- Developing FAQ-style marketing content
- Recognising how AI tools source information
- Creating useful and informative marketing content
- Understanding the emerging shift from SEO to AEO and GEO
AI for Social Media
Module Overview
This module explores how AI can support social media content creation and planning. Participants learn how to generate captions, brainstorm ideas and develop simple social media content plans using AI tools.
KEY SKILLS:
- Generating social media captions with AI
- Creating multiple content variations quickly
- Developing simple social media content plans
- Using prompts to guide tone and style
- Brainstorming creative post ideas
- Structuring short-form marketing messages
- Refining AI outputs for social platforms
AI for Email Marketing
Module Overview
Email remains one of the most effective marketing channels. This module demonstrates how AI can assist with drafting subject lines, promotional emails and simple campaign sequences.
KEY SKILLS:
- Writing promotional email drafts with AI
- Generating subject line ideas
- Structuring short email campaigns
- Refining AI outputs to improve clarity and tone
- Developing email messaging quickly
- Evaluating AI-generated email content
- Improving efficiency in email marketing workflows
AI Ethics, Limitations & Safe Use
Module Overview
Responsible AI use is essential in professional environments. This module explores common risks such as hallucinations, data privacy concerns and over-reliance on automated outputs.
KEY SKILLS:
- Recognising the limitations of AI tools
- Identifying potential hallucinations or inaccuracies
- Applying human oversight to AI outputs
- Avoiding the use of sensitive or confidential data in AI systems
- Maintaining brand integrity when using AI
- Understanding ethical considerations of AI use
- Developing responsible AI usage habits
Building Your Personal AI Implementation Plan
Module Overview
The final module focuses on practical implementation. Participants reflect on what they have learned and develop a simple plan for introducing AI into their marketing workflows.
KEY SKILLS:
- Identifying marketing tasks where AI can save time
- Developing a simple AI workflow for daily work
- Creating a personal prompt library
- Evaluating where AI adds value in marketing activities
- Prioritising AI tools for practical use
- Developing a structured AI adoption plan
- Translating learning into real-world implementation
Setting Budget and Resources
Module Overview
This module dives deep into your budget and resourcing of digital marketing campaigns. Participants will gain skills in planning how to budget for digital marketing activities key factors to consider during planning. Participants will also learn how to maximize return on investment for a given budget and best practices to untilise the budget on digital activities. The module aso covers addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes.
KEY SKILLS:
- Digital Marketing Budget Planning
- Laws and Guidelines
- Review Business Marketing Goals
- Determine Appropriate Channels
- Finalizing Digital Marketing Budgets
- Agency and Other Third Party
Conducting Research
Module Overview
The aim of this module is to get participants up to speed with the best practices of market research to know yourself chosen target audience better. Participants will learn how their potential target audience respond or behave online and understand their frustrations. In addition, you’ll become familiar with customers’ change in online behavior and if you need to adapt your offering as a result.
KEY SKILLS:
- Research Tools
- Customer Research
- Competitive Research
- SWOT Analysis
- Data Analysis
- Situation Analysis
- Digital Channels Planning
- Digital Marketing Search Audit
Digital Strategy and Planning Objectives
Module Overview
The objectives stage will teach participants how to about set SMART objectives for their online business activities. Participants will be able to set clear KPIs that will measure the performance of different digital marketing activities. So, participants will get to know common objectives based on business, SEO, products, brand or audience and how these can be categorized.
KEY SKILLS:
- Link Building
- Domain Authority
- Local directory affiliations
- Search Rankings
- Business Development
- Setting Objectives
- Competitor Analysis
- Setting KPIs
Search Marketing Audit
Module Overview
For your business to sustained results from digital marketing efforts, marketers should frequently review and analyse all digital marketing campaigns. Participants will learn the best practices of evaluating the effectiveness of your marketing efforts across all your digital marketing channels. Learn to continuously analyse digital marketing activity results for a business in order to fine-tune future campaigns to improve performance.
KEY SKILLS:
- Performing an SEO Audit
- Social Media Marketing Audit
- Conduct a Brand Reputation Audit
- Reviewing Website Activities
- Paid Advertising Performance
- Organic Audit
- Perform a Content Audit
- Carry out an Email Marketing Audit
Formulation Plan
Module Overview
Participants will be practically taken through the step-by-step process of using strategic planning to initiate digital marketing activities that will enable a business to outperform their rivals. You’ll use different Apps and other technologies to capitalize on shifting customer tendencies. You’ll learn the practical process of how to analyse a business internal skill gaps and capabilities, carrying out SWOT analysis whilst bench marketing against competitors. Participants will learn the quick tactics to implement right away whist evaluating and formulating a digital marketing strategy using SMART criteria to achieve business goals.
KEY SKILLS:
- Objectives and KPIs, strategy models
- Strategy Implementation
- Digital Channel Analysis
- Conversion Rate Optimisation Analysis
- Key Performance Indicators
- Recommendations and forecasting
Setting Budget and Resources
Module Overview
This module dives deep into your budget and resourcing of digital marketing campaigns. Participants will gain skills in planning how to budget for digital marketing activities key factors to consider during planning. Participants will also learn how to maximize return on investment for a given budget and best practices to untilise the budget on digital activities. The module aso covers addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes.
KEY SKILLS:
- Digital Marketing Budget Planning
- Laws and Guidelines
- Review Business Marketing Goals
- Determine Appropriate Channels
- Finalizing Digital Marketing Budgets
- Agency and Other Third Party
Conducting Research
Module Overview
The aim of this module is to get participants up to speed with the best practices of market research to know yourself chosen target audience better. Participants will learn how their potential target audience respond or behave online and understand their frustrations. In addition, you’ll become familiar with customers’ change in online behavior and if you need to adapt your offering as a result.
KEY SKILLS:
- Research Tools
- Customer Research
- Competitive Research
- SWOT Analysis
- Data Analysis
- Situation Analysis
- Digital Channels Planning
- Digital Marketing Search Audit
Digital Strategy and Planning Objectives
Module Overview
The objectives stage will teach participants how to about set SMART objectives for their online business activities. Participants will be able to set clear KPIs that will measure the performance of different digital marketing activities. So, participants will get to know common objectives based on business, SEO, products, brand or audience and how these can be categorized.
KEY SKILLS:
- Link Building
- Domain Authority
- Local directory affiliations
- Search Rankings
- Business Development
- Setting Objectives
- Competitor Analysis
- Setting KPIs
Search Marketing Audit
Module Overview
For your business to sustained results from digital marketing efforts, marketers should frequently review and analyse all digital marketing campaigns. Participants will learn the best practices of evaluating the effectiveness of your marketing efforts across all your digital marketing channels. Learn to continuously analyse digital marketing activity results for a business in order to fine-tune future campaigns to improve performance.
KEY SKILLS:
- Performing an SEO Audit
- Social Media Marketing Audit
- Conduct a Brand Reputation Audit
- Reviewing Website Activities
- Paid Advertising Performance
- Organic Audit
- Perform a Content Audit
- Carry out an Email Marketing Audit
Formulation Plan
Module Overview
Participants will be practically taken through the step-by-step process of using strategic planning to initiate digital marketing activities that will enable a business to outperform their rivals. You’ll use different Apps and other technologies to capitalize on shifting customer tendencies. You’ll learn the practical process of how to analyse a business internal skill gaps and capabilities, carrying out SWOT analysis whilst bench marketing against competitors. Participants will learn the quick tactics to implement right away whist evaluating and formulating a digital marketing strategy using SMART criteria to achieve business goals.
KEY SKILLS:
- Objectives and KPIs, strategy models
- Strategy Implementation
- Digital Channel Analysis
- Conversion Rate Optimisation Analysis
- Key Performance Indicators
- Recommendations and forecasting
About Course
The Certificate in AI for Digital Marketing introduces professionals to the practical ways artificial intelligence can support modern marketing work. The course provides a clear foundation in how AI tools function, how they can be used to improve productivity, and how they can assist with tasks such as content creation, customer insight, and campaign planning. Participants learn how to write effective prompts, structure marketing content, and apply AI responsibly while maintaining human judgement and brand integrity. Through practical exercises and collaborative workshops, participants gain confidence using AI tools to support real marketing tasks within their organisation.
£550.00
- Enrolment validity: Lifetime
- Certificate of completion
- Limited Capacity
- Intermediate
Who is this course aimed at?
The Certificate in AI for Digital Marketing is designed for professionals who want to understand how artificial intelligence can support modern marketing work. The course is suitable for individuals working in marketing, communications, digital teams or business roles where content creation, campaign planning or customer engagement form part of their responsibilities.
It is particularly relevant for:
- Digital marketing professionals
- Marketing managers and coordinators
- Content creators and social media managers
- Business owners and entrepreneurs
- E-commerce professionals
- Communications and brand teams
- Professionals seeking an introduction to AI-enabled marketing
Why study Certificate in AI for Digital Marketing course?
Build a Practical Understanding
of AI
Develop a clear understanding of how artificial intelligence tools work and how they can support everyday marketing tasks
Improve Marketing
Productivity
Learn how AI can accelerate content creation, campaign planning and research, helping teams work more efficiently.
Apply AI Responsibly and Confidently
Understand the limitations of AI tools and how to use them responsibly while maintaining professional judgement and brand integrity.
Learn from Digital Marketing Industry Expert Trainers
London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.
Mike Berry
London School of Digital Marketing Trainer
Tom Gilpin
London School of Digital Marketing Training Expert
Jerry Spiller
London School of Digital Marketing Senior Digital Marketing Trainer
Marriott Lusengo
London School of Digital Marketing Trainer
James Partridge
Creative Director, Chase & Co Advertising
Jonathan Lovatt-Young
UX and Customer Journey Mapping
Stephane Forbes
Course Lead, Product & Project Management
Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them
Our Programme and Content Advisory Council include individuals from:
Your Digital Marketing Strategy and Planning course questions answered.
Here are most of the frequently asked questions and even more information about what is covered on the Digital Marketing Strategy and Planning course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.
This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.
By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.
The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.
This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.
A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.
To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.
If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.
The world wide web has revolutionised the way people and businesses communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. A London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.
Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:
- Marketing Coordinator
- Marketing Manager
- Marketing Specialist
- Marketing Communications Manager
- Marketing Communications Specialist
- Affiliate Marketing Manager
- Community Manager
- Social Media Manager
- Social Media Strategist
- Brand Manager
- Brand Strategist
- Content Manager
- Content Specialist
- Content Strategist
- SEM Specialist
- SEO Manager
- SEO Specialist
- Email Developer
- Content Writer
- Digital Marketing Manager
- Digital Strategist
- Paid Search Manager
- Pay-Per-Click Manager
- SEM Manager
- Email Marketing Strategist
- Email Operations Manager
- Corporate Communications Manager
Please note this is not an exhaustive list but rather an example of the roles a Professional Diploma certified digital marketing professional can apply for.