Data and Google Analytics

Data and Google Analytics 4 (GA4)

Develop your knowledge and skills to measure, monitor and optimize their digital marketing activities. Participants will practically be taken through the key concepts of how to set up and configure Google Analytics, install tracking code and set-up campaign goals to analyze performance and customer conversion journeys.

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    • Full Course Brochure

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    Next Kickoff:

    16 April 2026

    10:00am – 5:00pm GMT

    Limited Capacity

    Find a class that fits your schedule

    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally recognized

    The Data and Google Analytics course teaches participants the core foundations of digital marketing.

    Modular Immersive Learning

    our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment plans available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    Flexible private training courses to individuals or businesses on any date, at any location

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    What are The Learning Experience Outcomes in The Data and Google Analytics Course?

    Participants will learn how to utilize the features of the latest Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests). By the end of the course, participants will be able to make data driven decisions, create Google Analytics reports and features to monitor and analyze digital campaigns.

    There are 5 Modules Covered in The Data and Google Analytics course

    You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.

    How Google Analytics 4 Works

    Module Overview

    It’s now vital for every marketer to have at least the basic skills of understanding of how to implement, navigate and translate data into business objectives using Google Analytics. Google Analytics 4 is most certainly the future of measuring and collecting data that can be used to monitor your website’s performance and future marketing activities. In this module, participants will be brought up to speed with new features and latest updates.

    KEY SKILLS:

    Implementation & Configuration

    Module Overview

    Participants will learn everything they need to know about setting up GA4. Participants will learn how to configure the newest platform Google Analytics 4 properties and enhance your analytics on the newest version of the Google Analytics 4 platform. You’ll be taken through the process of setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics.

    KEY SKILLS:

    Understanding Your Data

    Module Overview

    In the course, participants will be taken through what has changed in the latest version of Google Analytics 4. Participants will dive into the different stages required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. By the end of the course, participants will gain skills and knowledge to start making full use of the new Google Analytics 4 platform straight away.

    KEY SKILLS:

    Measure Your Marketing with Google Analytics

    Module Overview

    Participants will gain skills on how Google Analytics 4 can provide you with data driven insights you need to help meet your business marketing objectives. Participants will learn key analytical measurement features that transparently show the rewards of your online marketing efforts. After completing this module, participants should easily be able to describe how Data and Analytics can be used to address future marketing initiatives. You’ll also be able to address digital marketing measurement needs and gain insights into your business objectives.

    KEY SKILLS:

    Connecting Google Analytics with Other Tools

    Module Overview

    Google Analytics is an awesome platform, but it can be integrated or connected with other business digital tools to become even more powerful. Participants will practically learn these tools and evaluate the benefits that Google Analytics has to offer. You’ll gain skills on how to link other Google accounts such as Google Ad Manager, Search Console or even YouTube to your Google Analytics property to see the full customer cycle, from first interaction to conversion.

    KEY SKILLS:

    How Google Analytics 4 Works

    Module Overview

    It’s now vital for every marketer to have at least the basic skills of understanding of how to implement, navigate and translate data into business objectives using Google Analytics. Google Analytics 4 is most certainly the future of measuring and collecting data that can be used to monitor your website’s performance and future marketing activities. In this module, participants will be brought up to speed with new features and latest updates.

    KEY SKILLS:

    Implementation & Configuration

    Module Overview

    Participants will learn everything they need to know about setting up GA4. Participants will learn how to configure the newest platform Google Analytics 4 properties and enhance your analytics on the newest version of the Google Analytics 4 platform. You’ll be taken through the process of setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics.

    KEY SKILLS:

    Understanding Your Data

    Module Overview

    In the course, participants will be taken through what has changed in the latest version of Google Analytics 4. Participants will dive into the different stages required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. By the end of the course, participants will gain skills and knowledge to start making full use of the new Google Analytics 4 platform straight away.

    KEY SKILLS:

    Measure Your Marketing with Google Analytics

    Module Overview

    Participants will gain skills on how Google Analytics 4 can provide you with data driven insights you need to help meet your business marketing objectives. Participants will learn key analytical measurement features that transparently show the rewards of your online marketing efforts. After completing this module, participants should easily be able to describe how Data and Analytics can be used to address future marketing initiatives. You’ll also be able to address digital marketing measurement needs and gain insights into your business objectives.

    KEY SKILLS:

    Connecting Google Analytics with Other Tools

    Module Overview

    Google Analytics is an awesome platform, but it can be integrated or connected with other business digital tools to become even more powerful. Participants will practically learn these tools and evaluate the benefits that Google Analytics has to offer. You’ll gain skills on how to link other Google accounts such as Google Ad Manager, Search Console or even YouTube to your Google Analytics property to see the full customer cycle, from first interaction to conversion.

    KEY SKILLS:

    How Google Analytics 4 Works

    Module Overview

    It’s now vital for every marketer to have at least the basic skills of understanding of how to implement, navigate and translate data into business objectives using Google Analytics. Google Analytics 4 is most certainly the future of measuring and collecting data that can be used to monitor your website’s performance and future marketing activities. In this module, participants will be brought up to speed with new features and latest updates.

    KEY SKILLS:

    Implementation & Configuration

    Module Overview

    Participants will learn everything they need to know about setting up GA4. Participants will learn how to configure the newest platform Google Analytics 4 properties and enhance your analytics on the newest version of the Google Analytics 4 platform. You’ll be taken through the process of setting up and configuring Google Analytics 4 (GA4), the newest version of Google Analytics.

    KEY SKILLS:

    Understanding Your Data

    Module Overview

    In the course, participants will be taken through what has changed in the latest version of Google Analytics 4. Participants will dive into the different stages required to set up, configure and audit a GA4 property with plenty of hands-on in-platform exercises. By the end of the course, participants will gain skills and knowledge to start making full use of the new Google Analytics 4 platform straight away.

    KEY SKILLS:

    Measure Your Marketing with Google Analytics

    Module Overview

    Participants will gain skills on how Google Analytics 4 can provide you with data driven insights you need to help meet your business marketing objectives. Participants will learn key analytical measurement features that transparently show the rewards of your online marketing efforts. After completing this module, participants should easily be able to describe how Data and Analytics can be used to address future marketing initiatives. You’ll also be able to address digital marketing measurement needs and gain insights into your business objectives.

    KEY SKILLS:

    Connecting Google Analytics with Other Tools

    Module Overview

    Google Analytics is an awesome platform, but it can be integrated or connected with other business digital tools to become even more powerful. Participants will practically learn these tools and evaluate the benefits that Google Analytics has to offer. You’ll gain skills on how to link other Google accounts such as Google Ad Manager, Search Console or even YouTube to your Google Analytics property to see the full customer cycle, from first interaction to conversion.

    KEY SKILLS:

    About Course

    Develop your knowledge and skills to measure, monitor and optimize their digital marketing activities. Participants will practically be taken through the key concepts of how to set up and configure Google Analytics, install tracking code and set-up campaign goals to analyze performance and customer conversion journeys.

    £550.00

    Who is the Data and Google Analytics course aimed at?

    The Data and Google Analytics course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.

    This short course is delivered globally and aimed at;

    Why study The Content Creation and Marketing course?

    Boost Your Career and
    Credibility

    We cannot emphasize it enough how important data analytics is especially in today’s world where data is used for business decision making. Without data analytics, businesses will be shooting in the dark and hoping to hit something. There is a plethora of data across the world wide web, entrepreneurs and small businesses must use tools such as Google Analytics to extract data that can be turned into information, and information into insights.

    Advance Your
    Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Matthew Patterson
    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with London School of Digital Marketing. As a multiple business owner, I used to pay consultants to create my social media activities including paid ads and being on this course I have gained valuable practical skills and experience and I'm now confident in implementing and aware of what to expect from anyone I hire going forward. ....
    John Consterdine
    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course. My expectations have been exceeded in all aspects of Digital Marketing. Marriott shares his wealth of knowledge freely, in an easily understandable and patience manner, making learning a pleasure. Thanks Marriott.
    Imogen Thorpe
    Really thorough and professional as well as welcoming and friendly, Super happy with my first consultation feel like I’m in the right hands for sure!
    Gemma Barlow
    I've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish. I learned so much in such a short space of time & am now looking forward to completing the assignment & putting into practice some of the things I have learned about social media marketing to my business. I highly recommend this if you're wanting to get a deeper understanding of Social Media Marketing.
    Alicia Gregorian
    The London School of Digital Marketing were incredible at teaching me all that I need to know about Digital Marketing. Marriott was a great teacher, mentor and advisor throughout the whole course. Marriott helped every single person on the course succeed and highlight their strengths and where their areas to work on. I thoroughly enjoyed every module in the course and found the sessions so interactive. I also really enjoyed writing the final task for the course which was a digital marketing strategy. I would highly recommend the London School of Digital Marketing. Thank you guys.
    glisabel masango
    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience. Fun, very well organised course material and more importantly trainers were knowledgeable and patient as we were all beginners. Classrooms are very nice and Morden with Free teas and coffees and breakfast.. I learnt a lot and the course was engaging and informative. I highly recommend the Professional Diploma in Digital marketing course with London School of Digital Marketing to anyone or business looking to upskill in digital marketing course. Best course ever!!!

    Our Programme and Content Advisory Council include individuals from:

    Your Data and Google Analytics course questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on the Data and Google Analytics course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com