Strategy and Planning
Digital Marketing Strategy and Planning Course (Classroom or Live Online)
The Digital Marketing Strategy and Planning course is based on the methodology which consists of a process based on participants carrying out situation analysis exercise, a formal information gathering process, and an audience definition exercise. Participants will also develop a set of clear and meaningful objectives for the digital marketing plan and finally select appropriate tools on the basis of the anticipated audiences, objectives and budget.
Next Kickoff:
21 July 2026
10:00am – 5:00pm GMT
Limited Capacity
Find a class that fits your schedule
Why London School of Digital Marketing?
Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.
Globally recognized
The Digital Marketing Strategy and Planning course teaches participants the core foundations of digital marketing.
Modular Immersive Learning
Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.
Industry Validated
We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.
Payment plans available
We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.
Flexible private training courses to individuals or businesses on any date, at any location
What are The Learning Experience Outcomes in The Digital Marketing Strategy and Planning Course?
The Digital Marketing Strategy and Planning module provides participants with the skills to create a formal digital marketing plan for their business to enable them to work effectively. Participants will be taken through a practical step-by-step process on how to build a digital marketing strategy that they can take away and implement into their business.
- Key Strategy & Planning Concepts
- Appropriate Tools
- First Steps Information Gathering
- Iteration & Enhancement
- Setting the Budget and Objectives
- Situation Analysis
- Measurement
- Action Plan
- Target Audience
- Laws & Guidelines Setting Objectives
There are 5 Modules Covered in The Digital Marketing Strategy and Planning
Setting Budget and Resources
Module Overview
This module dives deep into your budget and resourcing of digital marketing campaigns. Participants will gain skills in planning how to budget for digital marketing activities key factors to consider during planning. Participants will also learn how to maximize return on investment for a given budget and best practices to untilise the budget on digital activities. The module aso covers addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes.
KEY SKILLS:
- Digital Marketing Budget Planning
- Laws and Guidelines
- Review Business Marketing Goals
- Determine Appropriate Channels
- Finalizing Digital Marketing Budgets
- Agency and Other Third Party
Conducting Research
Module Overview
The aim of this module is to get participants up to speed with the best practices of market research to know yourself chosen target audience better. Participants will learn how their potential target audience respond or behave online and understand their frustrations. In addition, you’ll become familiar with customers’ change in online behavior and if you need to adapt your offering as a result.
KEY SKILLS:
- Research Tools
- Customer Research
- Competitive Research
- SWOT Analysis
- Data Analysis
- Situation Analysis
- Digital Channels Planning
- Digital Marketing Search Audit
Digital Strategy and Planning Objectives
Module Overview
The objectives stage will teach participants how to about set SMART objectives for their online business activities. Participants will be able to set clear KPIs that will measure the performance of different digital marketing activities. So, participants will get to know common objectives based on business, SEO, products, brand or audience and how these can be categorized.
KEY SKILLS:
- Link Building
- Domain Authority
- Local directory affiliations
- Search Rankings
- Business Development
- Setting Objectives
- Competitor Analysis
- Setting KPIs
Search Marketing Audit
Module Overview
For your business to sustained results from digital marketing efforts, marketers should frequently review and analyse all digital marketing campaigns. Participants will learn the best practices of evaluating the effectiveness of your marketing efforts across all your digital marketing channels. Learn to continuously analyse digital marketing activity results for a business in order to fine-tune future campaigns to improve performance.
KEY SKILLS:
- Performing an SEO Audit
- Social Media Marketing Audit
- Conduct a Brand Reputation Audit
- Reviewing Website Activities
- Paid Advertising Performance
- Organic Audit
- Perform a Content Audit
- Carry out an Email Marketing Audit
Formulation Plan
Module Overview
Participants will be practically taken through the step-by-step process of using strategic planning to initiate digital marketing activities that will enable a business to outperform their rivals. You’ll use different Apps and other technologies to capitalize on shifting customer tendencies. You’ll learn the practical process of how to analyse a business internal skill gaps and capabilities, carrying out SWOT analysis whilst bench marketing against competitors. Participants will learn the quick tactics to implement right away whist evaluating and formulating a digital marketing strategy using SMART criteria to achieve business goals.
KEY SKILLS:
- Objectives and KPIs, strategy models
- Strategy Implementation
- Digital Channel Analysis
- Conversion Rate Optimisation Analysis
- Key Performance Indicators
- Recommendations and forecasting
Setting Budget and Resources
Module Overview
This module dives deep into your budget and resourcing of digital marketing campaigns. Participants will gain skills in planning how to budget for digital marketing activities key factors to consider during planning. Participants will also learn how to maximize return on investment for a given budget and best practices to untilise the budget on digital activities. The module aso covers addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes.
KEY SKILLS:
- Digital Marketing Budget Planning
- Laws and Guidelines
- Review Business Marketing Goals
- Determine Appropriate Channels
- Finalizing Digital Marketing Budgets
- Agency and Other Third Party
Conducting Research
Module Overview
The aim of this module is to get participants up to speed with the best practices of market research to know yourself chosen target audience better. Participants will learn how their potential target audience respond or behave online and understand their frustrations. In addition, you’ll become familiar with customers’ change in online behavior and if you need to adapt your offering as a result.
KEY SKILLS:
- Research Tools
- Customer Research
- Competitive Research
- SWOT Analysis
- Data Analysis
- Situation Analysis
- Digital Channels Planning
- Digital Marketing Search Audit
Digital Strategy and Planning Objectives
Module Overview
The objectives stage will teach participants how to about set SMART objectives for their online business activities. Participants will be able to set clear KPIs that will measure the performance of different digital marketing activities. So, participants will get to know common objectives based on business, SEO, products, brand or audience and how these can be categorized.
KEY SKILLS:
- Link Building
- Domain Authority
- Local directory affiliations
- Search Rankings
- Business Development
- Setting Objectives
- Competitor Analysis
- Setting KPIs
Search Marketing Audit
Module Overview
For your business to sustained results from digital marketing efforts, marketers should frequently review and analyse all digital marketing campaigns. Participants will learn the best practices of evaluating the effectiveness of your marketing efforts across all your digital marketing channels. Learn to continuously analyse digital marketing activity results for a business in order to fine-tune future campaigns to improve performance.
KEY SKILLS:
- Performing an SEO Audit
- Social Media Marketing Audit
- Conduct a Brand Reputation Audit
- Reviewing Website Activities
- Paid Advertising Performance
- Organic Audit
- Perform a Content Audit
- Carry out an Email Marketing Audit
Formulation Plan
Module Overview
Participants will be practically taken through the step-by-step process of using strategic planning to initiate digital marketing activities that will enable a business to outperform their rivals. You’ll use different Apps and other technologies to capitalize on shifting customer tendencies. You’ll learn the practical process of how to analyse a business internal skill gaps and capabilities, carrying out SWOT analysis whilst bench marketing against competitors. Participants will learn the quick tactics to implement right away whist evaluating and formulating a digital marketing strategy using SMART criteria to achieve business goals.
KEY SKILLS:
- Objectives and KPIs, strategy models
- Strategy Implementation
- Digital Channel Analysis
- Conversion Rate Optimisation Analysis
- Key Performance Indicators
- Recommendations and forecasting
Setting Budget and Resources
Module Overview
This module dives deep into your budget and resourcing of digital marketing campaigns. Participants will gain skills in planning how to budget for digital marketing activities key factors to consider during planning. Participants will also learn how to maximize return on investment for a given budget and best practices to untilise the budget on digital activities. The module aso covers addressing campaign objectives and KPIs, timeframes, forecasting, organizational structure and systems, and supporting processes.
KEY SKILLS:
- Digital Marketing Budget Planning
- Laws and Guidelines
- Review Business Marketing Goals
- Determine Appropriate Channels
- Finalizing Digital Marketing Budgets
- Agency and Other Third Party
Conducting Research
Module Overview
The aim of this module is to get participants up to speed with the best practices of market research to know yourself chosen target audience better. Participants will learn how their potential target audience respond or behave online and understand their frustrations. In addition, you’ll become familiar with customers’ change in online behavior and if you need to adapt your offering as a result.
KEY SKILLS:
- Research Tools
- Customer Research
- Competitive Research
- SWOT Analysis
- Data Analysis
- Situation Analysis
- Digital Channels Planning
- Digital Marketing Search Audit
Digital Strategy and Planning Objectives
Module Overview
The objectives stage will teach participants how to about set SMART objectives for their online business activities. Participants will be able to set clear KPIs that will measure the performance of different digital marketing activities. So, participants will get to know common objectives based on business, SEO, products, brand or audience and how these can be categorized.
KEY SKILLS:
- Link Building
- Domain Authority
- Local directory affiliations
- Search Rankings
- Business Development
- Setting Objectives
- Competitor Analysis
- Setting KPIs
Search Marketing Audit
Module Overview
For your business to sustained results from digital marketing efforts, marketers should frequently review and analyse all digital marketing campaigns. Participants will learn the best practices of evaluating the effectiveness of your marketing efforts across all your digital marketing channels. Learn to continuously analyse digital marketing activity results for a business in order to fine-tune future campaigns to improve performance.
KEY SKILLS:
- Performing an SEO Audit
- Social Media Marketing Audit
- Conduct a Brand Reputation Audit
- Reviewing Website Activities
- Paid Advertising Performance
- Organic Audit
- Perform a Content Audit
- Carry out an Email Marketing Audit
Formulation Plan
Module Overview
Participants will be practically taken through the step-by-step process of using strategic planning to initiate digital marketing activities that will enable a business to outperform their rivals. You’ll use different Apps and other technologies to capitalize on shifting customer tendencies. You’ll learn the practical process of how to analyse a business internal skill gaps and capabilities, carrying out SWOT analysis whilst bench marketing against competitors. Participants will learn the quick tactics to implement right away whist evaluating and formulating a digital marketing strategy using SMART criteria to achieve business goals.
KEY SKILLS:
- Objectives and KPIs, strategy models
- Strategy Implementation
- Digital Channel Analysis
- Conversion Rate Optimisation Analysis
- Key Performance Indicators
- Recommendations and forecasting
About Course
The Digital Marketing Strategy and Planning course is based on the methodology which consists of a process based on participants carrying out situation analysis exercise, a formal information gathering process, and an audience definition exercise. Participants will also develop a set of clear and meaningful objectives for the digital marketing plan and finally select appropriate tools on the basis of the anticipated audiences, objectives and budget.
£550.00
- Enrolment validity: Lifetime
- Certificate of completion
- Limited Capacity
- Intermediate
Who is the Digital Marketing Strategy and Planning aimed at?
The Digital Marketing Strategy and Planning course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.
This short course is delivered globally and aimed at;
- Individuals who are ready to change their careers.
- Those responsible for the planning, execution, or measurement of social media marketing campaigns.
- Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
- Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
- Those that wish to receive recognized qualification to further their career opportunities.
Why study The Digital Marketing Strategy and Planning course?
Boost Your Career and
Credibility
Your career needs a direction, not an operating manual. Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.
Advance Your
Knowledge and Career
Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.
Work with Real Projects for Real Clients
You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Learn from Digital Marketing Industry Expert Trainers
London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.
Mike Berry
London School of Digital Marketing Trainer
Tom Gilpin
London School of Digital Marketing Training Expert
Jerry Spiller
London School of Digital Marketing Senior Digital Marketing Trainer
Marriott Lusengo
London School of Digital Marketing Trainer
James Partridge
Creative Director, Chase & Co Advertising
Jonathan Lovatt-Young
UX and Customer Journey Mapping
Stephane Forbes
Course Lead, Product & Project Management
Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them
Our Programme and Content Advisory Council include individuals from:
Your Digital Marketing Strategy and Planning course questions answered.
Here are most of the frequently asked questions and even more information about what is covered on the Digital Marketing Strategy and Planning course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.
This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.
By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.
The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.
This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.
A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.
To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.
If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.
The world wide web has revolutionised the way people and businesses communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. A London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.
Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:
- Marketing Coordinator
- Marketing Manager
- Marketing Specialist
- Marketing Communications Manager
- Marketing Communications Specialist
- Affiliate Marketing Manager
- Community Manager
- Social Media Manager
- Social Media Strategist
- Brand Manager
- Brand Strategist
- Content Manager
- Content Specialist
- Content Strategist
- SEM Specialist
- SEO Manager
- SEO Specialist
- Email Developer
- Content Writer
- Digital Marketing Manager
- Digital Strategist
- Paid Search Manager
- Pay-Per-Click Manager
- SEM Manager
- Email Marketing Strategist
- Email Operations Manager
- Corporate Communications Manager
Please note this is not an exhaustive list but rather an example of the roles a Professional Diploma certified digital marketing professional can apply for.