Postgraduate Diploma in Digital Marketing

Postgraduate Diploma in Digital Marketing

The postgraduate diploma in digital marketing will help participants to create and implement effective digital marketing strategies and will allow participants to realise their career or business aspirations and strongly position themselves within the marketplace or your organisation. Emphasis throughout the postgraduate diploma in digital marketing is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and teamwork.

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    Next Kickoff:

    11 August 2026

    10:00am – 5:00pm GMT

    Limited Capacity

    Find a class that fits your schedule

    Why London School of Digital Marketing?

    Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.

    Globally recognized

    24 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.

    Modular Immersive Learning

    Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.

    Industry Validated

    We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.

    Payment plans available

    We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.

    Flexible private training courses to individuals or businesses on any date, at any location

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    What are The Learning Outcomes in The Postgraduate Diploma in Digital Marketing?

    This global postgraduate diploma certification will be awarded to participants who successfully attend and complete the course including assignments. On completion participants will have gained practical skills and knowledge to clearly understand how businesses can use digital channels to meet the ever-changing online consumer behavior and expectations.

    Participants will be able to strategically evaluate and implement improvements to the organisation’s current marketing campaigns, including comparisons with competitors, and consideration of consumer perspectives on digital marketing initiatives.

    There are 8 Modules Covered in The Postgraduate Diploma in Digital Marketing

    Participants will acquire the practical skills and techniques necessary to examine how to build relationships with their target audience whilst appreciating the various digital marketing channels the postgraduate diploma in digital marketing as to offer. Receive essential practical skills training from industry practitioners in Search Engine Optimization, Paid Search, Social Media Marketing, Content Marketing, E-Commerce, Email Marketing, Digital Display & Video Advertising and more.

    Search Marketing Channels

    Module Overview

    Participants will gain practical search marketing tactics used to gain online presence and master driving traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. The search marketing module will provide participants with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you with the skills to audit and optimize websites so that they rank high on Search Engines. Participants’ will understand how to use search marketing channels to inform and influence campaigns and develop an effective search marketing strategic plan that converts users and increases profits.

    KEY SKILLS:

    Digital Channels

    Module Overview

    In this module, participants learn the digital marketing channels that’ll help them make informed decisions especially when working with limited budget and wanting to create relevant content that reaches customers at the right time and leading them to conversion. Depending on your business, in some cases you may use 1 or 2 channels but what matters is that you’re equipped with the practical know-how of using multiple channels. In this module, participants will gain practical knowledge of communicating with their target audience using, Email Marketing, Content Marketing, Digital Display and Video Advertising, Data Analytics with Google, Bing Webmaster Tools and Social Analytics.

    KEY SKILLS:

    Social Media Marketing

    Module Overview

    The Social Media Marketing module explores different specialisms businesses can take advantage of such as, Social Media Research & Customer Service, LinkedIn, Twitter, Facebook, Instagram, YouTube & Social Video and Social Selling. Participants will receive essential practical skills training from industry practitioners in creating social media strategies, research & content creation. Our industry practitioners will show you how to get to grips with social media by getting hands-on with the tools you need to maximize your social media efforts.

    KEY SKILLS:

    Content Marketing

    Module Overview

    This Content Marketing module covers the best practices of researching, creating, and distributing your content to the right target audience using the relevant digital channels. Attendees will learn how to create a content strategy that will help build strong, trusting brand-consumer relationships. This module is for anyone who wants to drive traffic to their website and increase awareness and gain practical skills such as keyword research, creating buyer personas, create and measure your content performance.

    KEY SKILLS:

    E-Commerce

    Module Overview

    If you’re ever thinking of a new career in this ever-growing field of digital marketing and e-commerce, then this is the right course for you. This E-Commerce module will teach participants in-demand skills that will prepare them for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp and Shopify. All our courses are delivered by practitioners and participants will have a have a chance to build your own portfolio with projects like customer personas and social media calendars to at interviews or potential employers.

    KEY SKILLS:

    Strategy and Planning for SMEs and Corporates

    Module Overview

    The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization. The module is based on the methodology, which consists of a process based on three distinct parts.

    • Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
    • Part 2 develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audiences. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
    • Part 3 of the methodology emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on the performance of digital marketing activities and campaigns

    KEY SKILLS:

    Digital Marketing and Social Selling

    Module Overview

    Digital and Social Selling is definitely a new and exciting concept for entrepreneurs, SMEs and large organisations to increase business sales performance. The module will teach participants to understand the basics of digital marketing and social selling and how to apply tools and technique to be prolific online sales machines and ultimately drive revenue. The module will explore the differences between social selling methods, traditional, digital marketing selling and the benefits that can be gained from adopting a social selling approach to current sales activities within businesses.

    KEY SKILLS:

    User Experience and Design

    Module Overview

    This module focuses on the important role that social customer service plays in today’s digital world. Participants will gain the concept of Customer Experience and Design and understand it’s role in the customer purchasing journey. why it’s important that CX is managed effectively in organizations. Participants will learn the role that social customer service plays in today’s digital world. Participants will quickly understand and embrace important role that social customer service plays in today’s digital marketing world.

    KEY SKILLS:

    Search Marketing Channels

    Module Overview

    Participants will gain practical search marketing tactics used to gain online presence and master driving traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. The search marketing module will provide participants with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you with the skills to audit and optimize websites so that they rank high on Search Engines. Participants’ will understand how to use search marketing channels to inform and influence campaigns and develop an effective search marketing strategic plan that converts users and increases profits.

    KEY SKILLS:

    Digital Channels

    Module Overview

    In this module, participants learn the digital marketing channels that’ll help them make informed decisions especially when working with limited budget and wanting to create relevant content that reaches customers at the right time and leading them to conversion. Depending on your business, in some cases you may use 1 or 2 channels but what matters is that you’re equipped with the practical know-how of using multiple channels. In this module, participants will gain practical knowledge of communicating with their target audience using, Email Marketing, Content Marketing, Digital Display and Video Advertising, Data Analytics with Google, Bing Webmaster Tools and Social Analytics.

    KEY SKILLS:

    Social Media Marketing

    Module Overview

    The Social Media Marketing module explores different specialisms businesses can take advantage of such as, Social Media Research & Customer Service, LinkedIn, Twitter, Facebook, Instagram, YouTube & Social Video and Social Selling. Participants will receive essential practical skills training from industry practitioners in creating social media strategies, research & content creation. Our industry practitioners will show you how to get to grips with social media by getting hands-on with the tools you need to maximize your social media efforts.

    KEY SKILLS:

    Content Marketing

    Module Overview

    This Content Marketing module covers the best practices of researching, creating, and distributing your content to the right target audience using the relevant digital channels. Attendees will learn how to create a content strategy that will help build strong, trusting brand-consumer relationships. This module is for anyone who wants to drive traffic to their website and increase awareness and gain practical skills such as keyword research, creating buyer personas, create and measure your content performance.

    KEY SKILLS:

    E-Commerce

    Module Overview

    If you’re ever thinking of a new career in this ever-growing field of digital marketing and e-commerce, then this is the right course for you. This E-Commerce module will teach participants in-demand skills that will prepare them for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp and Shopify. All our courses are delivered by practitioners and participants will have a have a chance to build your own portfolio with projects like customer personas and social media calendars to at interviews or potential employers.

    KEY SKILLS:

    Strategy and Planning for SMEs and Corporates

    Module Overview

    The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization. The module is based on the methodology, which consists of a process based on three distinct parts.

    • Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
    • Part 2 develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audiences. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
    • Part 3 of the methodology emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on the performance of digital marketing activities and campaigns

    KEY SKILLS:

    Digital Marketing and Social Selling

    Module Overview

    Digital and Social Selling is definitely a new and exciting concept for entrepreneurs, SMEs and large organisations to increase business sales performance. The module will teach participants to understand the basics of digital marketing and social selling and how to apply tools and technique to be prolific online sales machines and ultimately drive revenue. The module will explore the differences between social selling methods, traditional, digital marketing selling and the benefits that can be gained from adopting a social selling approach to current sales activities within businesses.

    KEY SKILLS:

    User Experience and Design

    Module Overview

    This module focuses on the important role that social customer service plays in today’s digital world. Participants will gain the concept of Customer Experience and Design and understand it’s role in the customer purchasing journey. why it’s important that CX is managed effectively in organizations. Participants will learn the role that social customer service plays in today’s digital world. Participants will quickly understand and embrace important role that social customer service plays in today’s digital marketing world.

    KEY SKILLS:

    Search Marketing Channels

    Module Overview

    Participants will gain practical search marketing tactics used to gain online presence and master driving traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. The search marketing module will provide participants with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you with the skills to audit and optimize websites so that they rank high on Search Engines. Participants’ will understand how to use search marketing channels to inform and influence campaigns and develop an effective search marketing strategic plan that converts users and increases profits.

    KEY SKILLS:

    Digital Channels

    Module Overview

    In this module, participants learn the digital marketing channels that’ll help them make informed decisions especially when working with limited budget and wanting to create relevant content that reaches customers at the right time and leading them to conversion. Depending on your business, in some cases you may use 1 or 2 channels but what matters is that you’re equipped with the practical know-how of using multiple channels. In this module, participants will gain practical knowledge of communicating with their target audience using, Email Marketing, Content Marketing, Digital Display and Video Advertising, Data Analytics with Google, Bing Webmaster Tools and Social Analytics.

    KEY SKILLS:

    Social Media Marketing

    Module Overview

    The Social Media Marketing module explores different specialisms businesses can take advantage of such as, Social Media Research & Customer Service, LinkedIn, Twitter, Facebook, Instagram, YouTube & Social Video and Social Selling. Participants will receive essential practical skills training from industry practitioners in creating social media strategies, research & content creation. Our industry practitioners will show you how to get to grips with social media by getting hands-on with the tools you need to maximize your social media efforts.

    KEY SKILLS:

    Content Marketing

    Module Overview

    This Content Marketing module covers the best practices of researching, creating, and distributing your content to the right target audience using the relevant digital channels. Attendees will learn how to create a content strategy that will help build strong, trusting brand-consumer relationships. This module is for anyone who wants to drive traffic to their website and increase awareness and gain practical skills such as keyword research, creating buyer personas, create and measure your content performance.

    KEY SKILLS:

    E-Commerce

    Module Overview

    If you’re ever thinking of a new career in this ever-growing field of digital marketing and e-commerce, then this is the right course for you. This E-Commerce module will teach participants in-demand skills that will prepare them for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp and Shopify. All our courses are delivered by practitioners and participants will have a have a chance to build your own portfolio with projects like customer personas and social media calendars to at interviews or potential employers.

    KEY SKILLS:

    Strategy and Planning for SMEs and Corporates

    Module Overview

    The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their organization. The module is based on the methodology, which consists of a process based on three distinct parts.

    • Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
    • Part 2 develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audiences. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
    • Part 3 of the methodology emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on the performance of digital marketing activities and campaigns

    KEY SKILLS:

    Digital Marketing and Social Selling

    Module Overview

    Digital and Social Selling is definitely a new and exciting concept for entrepreneurs, SMEs and large organisations to increase business sales performance. The module will teach participants to understand the basics of digital marketing and social selling and how to apply tools and technique to be prolific online sales machines and ultimately drive revenue. The module will explore the differences between social selling methods, traditional, digital marketing selling and the benefits that can be gained from adopting a social selling approach to current sales activities within businesses.

    KEY SKILLS:

    User Experience and Design

    Module Overview

    This module focuses on the important role that social customer service plays in today’s digital world. Participants will gain the concept of Customer Experience and Design and understand it’s role in the customer purchasing journey. why it’s important that CX is managed effectively in organizations. Participants will learn the role that social customer service plays in today’s digital world. Participants will quickly understand and embrace important role that social customer service plays in today’s digital marketing world.

    KEY SKILLS:

    About Course

    The postgraduate diploma in digital marketing will help participants to create and implement effective digital marketing strategies and will allow participants to realise their career or business aspirations and strongly position themselves within the marketplace or your organisation. Emphasis throughout the postgraduate diploma in digital marketing is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and teamwork.

    £7,495.00

    Who is the Postgraduate Diploma in Digital Marketing aimed at?

    The Postgraduate Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in digital marketing. Whether coming straight from university or expanding your skill set in your current role, you can expect this course to provide you with the skills, knowledge and experience to move your career forward. The Postgraduate Diploma in Digital Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or advance within the digital marketing arena.

    This certification is delivered globally and aimed at;

    Why Gain a Postgraduate Diploma in Digital Marketing?

    Boost Your Career and
    Credibility

    Your career needs a direction, not an operating manual. Gaining a Professional Diploma in Digital Marketing boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.

    Advance Your
    Knowledge and Career

    Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.

    Work with Real Projects for Real Clients

    You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

    Learn from Digital Marketing Industry Expert Trainers

    London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.

    Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them

    Matthew Patterson
    I have had the pleasure of studying the Professional Diploma in Social Media Marketing with London School of Digital Marketing. As a multiple business owner, I used to pay consultants to create my social media activities including paid ads and being on this course I have gained valuable practical skills and experience and I'm now confident in implementing and aware of what to expect from anyone I hire going forward. ....
    John Consterdine
    Many thanks to Marriott and The London School of Digital Marketing. From first contact and discussion about which course suited my needs, to delivery of the course. My expectations have been exceeded in all aspects of Digital Marketing. Marriott shares his wealth of knowledge freely, in an easily understandable and patience manner, making learning a pleasure. Thanks Marriott.
    Imogen Thorpe
    Really thorough and professional as well as welcoming and friendly, Super happy with my first consultation feel like I’m in the right hands for sure!
    Gemma Barlow
    I've just finished 3 days of training for the Professional Diploma in Social Media Marketing. It was absolutely brilliant, Marriott was an excellent tutor & I felt engaged from start to finish. I learned so much in such a short space of time & am now looking forward to completing the assignment & putting into practice some of the things I have learned about social media marketing to my business. I highly recommend this if you're wanting to get a deeper understanding of Social Media Marketing.
    Alicia Gregorian
    The London School of Digital Marketing were incredible at teaching me all that I need to know about Digital Marketing. Marriott was a great teacher, mentor and advisor throughout the whole course. Marriott helped every single person on the course succeed and highlight their strengths and where their areas to work on. I thoroughly enjoyed every module in the course and found the sessions so interactive. I also really enjoyed writing the final task for the course which was a digital marketing strategy. I would highly recommend the London School of Digital Marketing. Thank you guys.
    glisabel masango
    Our team at Express Links Money Transfer took a course with London School of Digital Marketing and it was an excellent experience. Fun, very well organised course material and more importantly trainers were knowledgeable and patient as we were all beginners. Classrooms are very nice and Morden with Free teas and coffees and breakfast.. I learnt a lot and the course was engaging and informative. I highly recommend the Professional Diploma in Digital marketing course with London School of Digital Marketing to anyone or business looking to upskill in digital marketing course. Best course ever!!!

    Our Programme and Content Advisory Council include individuals from:

    Your Postgraduate Diploma in Digital Marketing questions answered.

    Here are most of the frequently asked questions and even more information about what is covered on Postgraduate Diploma in Digital Marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com