professional diploma in digital marketing training course
Professional Diploma in Digital Marketing and AI (Classroom or Live Online)
Master 10 must-have practical skills in just 2 weeks of intensive classroom training – then apply them with 3 weeks of 1-to-1 mentoring. We learn through experience, through making mistakes, and trying out ideas – not by being told. The Professional Diploma in Digital Marketing allows participants to work on real projects for real clients with our industry experts and gain practical skills before completing the course. Learn the fundamentals of digital marketing and boost your career or business with the most practical, certified digital marketing course that is delivered worldwide.
Next Kickoff:
24 August 2026
10:00am – 5:00pm GMT
Limited Capacity
Find a class that fits your schedule
Course: Professional Diploma in Digital Marketing and AI
The Professional Diploma in
Digital Marketing is a
2-week Classroom course
After 2 Weeks Classroom Training, Participants will receive an extra 3 Weeks of 1-2-1 Support and this includes;
- Personalized Learning Assessment and Goal Setting
- Extra 3 weeks to improve core digital marketing strategies and tools.
- Tailored support and feedback on your business or career guidance.
- Solidify expertise and ensures success with your business or career.
3-Weeks of 1-2-1 Support Process
Personalized Learning
Assessment and Goal Setting
Identify participants’ strengths, weaknesses, and specific areas of interest to tailor the support effectively.
Deep Dive into Core Digital
Marketing Areas
Enhance your understanding of fundamental digital marketing strategies and tools.
Applied Project
Development
Apply learned concepts to a real or simulated digital marketing project.
Analytics and
Optimisation
Show participants on how to measure and optimize digital marketing efforts.
Career Development and
Future Planning
Prepare participants for the next steps in their digital marketing career.
Personalized Learning Assessment & Goal Setting
Identify participants’ strengths, weaknesses, and specific areas of interest to tailor the support effectively.
Deep Dive into Core Digital Marketing Areas
Enhance your understanding of fundamental digital marketing strategies and tools.
Applied Project development
Apply learned concepts to a real or simulated digital marketing project.
Analytics and Optimisation
Show participants on how to measure and
optimize digital
marketing efforts.
Career Development and Future Planning
Prepare participants for the next steps in their digital marketing career.
Flexible private training courses to individuals or businesses on any date, at any location
Why London School of Digital Marketing?
Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals and businesses to meet the challenges of our economy.
Globally recognized
30 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.
Modular Immersive Learning
Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.
Industry Validated
We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.
Payment plans available
We offer competitive and flexible payment options for our Professional Diploma courses.
What are The Learning Outcomes in The Professional Diploma in Digital Marketing Course?
As the saying goes, there is a customer for everything on the Internet, but it’s up to digital marketers to connect the person with the product or service using digital channels. Throughout the duration of the Professional Diploma in Digital Marketing Course, participants will learn the tools and expertise to approach digital marketing decisions with a creative, data driven, and flexible mindset capable of creating digital campaigns and strategies from scratch.
- Student Portal for Continuous Professional Development
- Case Studies and Digital Marketing Practical Exercises
- Gain skills in creating a digital marketing strategy for a real business
- Globally Recognised Professional Diploma Certificate
- Latest updates to digital marketing tools and platforms with practical exercises
- Only delivered by digital marketing skills experts
There are 10 Modules Covered in The Professional Diploma in Digital Marketing
Introduction to Digital Marketing
Learn how digital marketing works across key channels like Paid Search, SEO, Social Media, Content Marketing and Strategy and how to bring them together into one effective plan
Module Overview
Where do you start from when using digital channels such as social media marketing, SEO, display & video marketing, paid media, influencer marketing, website optimization or email marketing to create digital marketing strategies? Right here. London School of Digital Marketing will practically upskill you to harness the power of digital marketing within the marketing strategy for your business. Our introduction to digital marketing looks at everything you need to know.
KEY SKILLS:
-
Key Concepts of Digital Marketing
-
Opportunity of Digital Marketing
-
Digital Marketing Research
-
Marketing Funnel Basics
-
Website Analytics & Metrics
-
Customer Journey Mapping
-
Digital Marketing Channels
-
Competitor Analysis
Search Engine Optimization
Understand what influences search engine rankings and learn how to audit and optimise websites to improve visibility, drive sustained organic traffic and enhance the user experience.
Module Overview
The Search Engine Optimization module enables participants to develop the knowledge, skills and techniques of ranking a website high on search engines such as Google including out in-depth Keyword Analysis. Participants will be introduced to the key concepts relating to implementing on-page SEO and the importance of off-page optimization techniques including link building, which help enhance the appeal of the website to search engines and improve page ranking.
KEY SKILLS:
-
Key SEO Concepts
-
Keyword Research & Analysis
-
On-Page & Off-Page Optimisation
-
Technical SEO Fundamentals
-
Link Building Strategies
-
Optimize New and Existing Content
-
Search Results and Positioning
-
Content Updates and Layout
Pay Per Click (Google PPC)
Launch, manage and refine Google Ads search campaigns, balancing keywords, bidding and ad copy to maximise conversion ROI.
Module Overview
Participants will practically create Pay-Per-Click Ads, Display ads, and Retargeting ads to meet digital marketing campaign goals. The module will cover the key concepts and terminology used within the field of search marketing and will equip participants with the technical understanding and skills to build and maintain an effective search marketing strategy.
KEY SKILLS:
-
Key Concepts of Pay Per Click
-
Keyword Strategy for PPC
-
Ad Copywriting & Testing
-
Bidding Strategies & Budget Management
-
Audience Targeting & Segmentation
-
Set-up Google Paid Search Campaign
-
PPC Campaign Measurement
-
Content Updates and Layout
Digital Display and Video Advertising
Create, design, target and track display and YouTube video ads that combine creative storytelling with data-led audience segmentation for measurable brand lift.
Module Overview
This module will help participants to implement effective Digital Display and Video Advertising campaigns. It also explores the key considerations involved with developing and implementing effective Video & Display Ad campaigns and address key campaign aspects including Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration and Budgeting.
KEY SKILLS:
-
Ad Formats & Creatives
-
Targeting and Audience Strategy
-
Campaign Setup & Administration
-
Budgeting and Bidding Strategies
-
PPC Campaign Measurement
-
Creating and Managing YouTube Channel
-
Fundamentals of Display and Video Ads
-
Measurement and Optimization
Social Media Marketing
Create content that helps people discover your brand and connect with it by using platform-specific content plans that encourage conversation, build loyalty, and get people talking
Module Overview
It can be challenging knowing which social media platform is best for your business. This module is designed to equip participants with the knowledge of creating engaging content and how to market that content on several channels. The social media module will practically teach participants how to advertise on different social media platforms that are suitable to their business.
KEY SKILLS:
-
Learn to use different social media tools
-
Social Media Listening, Automation & Analytics
-
Explore social media channels
-
Create and optimize effective social media Ads for different Channels
-
Social Media Strategy & Planning
-
Content Creation & Curation
-
Community Management & Engagement
-
Influencer Marketing
Social Media Marketing Advertising
Learn how to run ads on major social media platforms such as Facebook, Instagram, TikTok and LinkedIn – choose the right audience, test what works, and track your results to improve performance
Module Overview
All the major social media platforms offer different advertising options, but that doesn’t mean businesses should use all of them. London School of Digital Marketing will teach you where to place your ads, which platforms are most popular with your target audience. Participants will gain skills on using social media tools that allows them to know their target audience and which of your audience is most engaged, most concentrated and most accessible.
KEY SKILLS:
-
Create effective social media Ads for different Channels
-
Steps to creating successful Social Media Advertising Campaigns
-
Learn key campaign objectives such as Awareness, Traffic, Engagement, Leads, App Promotion, and Sales
-
Growing and engaging your target audience with Ads
-
Audience Targeting & Segmentation
-
Ad Platform Management (e.g., Meta, TikTok, LinkedIn Ads)
-
Performance Monitoring & Reporting
-
A/B Testing & Optimization
Email Marketing
Learn how to grow email lists, send the right messages at the right time, and track results to keep customers coming back and increase sales
Module Overview
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the foundational aspects of email marketing such as data capture, subscriber segmentation, email and content design, email delivery, as well as measurement and reporting. Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces and much more.
KEY SKILLS:
-
Develop an email marketing strategy
-
Optimize for Open & Click-Through Rates
-
Tips on data capturing, segmentation, and marketing
-
Effective Copywriting and Email Designing
-
Email Deliverability & Spam Avoidance
-
A/B Testing & Optimization
-
Automation & Subscriber Journey
-
Analytics & Reporting
Content Marketing
Create different types of content – like blogs, videos, and infographics – that inform, engage, and drive action, all based on what your audience is searching for.
Module Overview
The content marketing module covers the techniques involved in the creation and sharing of content to your target audience in different formats such as videos, blogs, images and social media posts to build interest in a product or service.
KEY SKILLS:
-
In-depth keyword research for content
-
The creation and repurposing
-
Tips on data capturing, segmentation, and marketing
-
Competitor content research
-
Developing a Content Strategy
-
Content Distribution & Promotion
-
Content Performance & Analytics
-
Storytelling & Brand Voice
Analytics with Google (GA4)
Learn how to use Google Analytics 4 (GA4) to track results, create easy-to-read dashboards, and find insights that help you make data driven decisions.
Module Overview
If you cannot measure it, don’t do it! The Google analytics module will develop participants knowledge and skills to measure monitor and optimize their digital marketing activities. We will take participants through the key concepts of utilizing data to understand your customers’ needs. This will equip you with the technical know- how and insights to build an online reporting structure for a business. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests).
KEY SKILLS:
-
How to create and configure a Google Analytics Account
-
Learn campaign tracking and related analytics
-
Filter digital marketing data for specific demographics
-
Track Customer Behaviour
-
Link your website and other third-party measuring tools
-
Understanding Key Metrics & Dimensions
-
Creating Custom Reports & Dashboards
-
Audience Analysis & Segmentation
-
Building a Measurement Plan
Digital Marketing Strategy and Planning
Build a real digital marketing strategy that uses the right online channels to reach the right audience and meet real business goals, like growing brand awareness or increasing sales.
Module Overview
The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their business and confirming an approach that will allow them to implement a successful digital marketing strategy. This module focuses on how to strategically use all the channels delivered during the professional diploma in digital marketing course. It also covers assessing internal capabilities and addressing skills gaps, benchmarking, information gathering, competitor SWOT analysis, evaluating digital channel tactics, and strategy implementation.
KEY SKILLS:
-
Creating a Digital Marketing Strategy
-
Carrying out a SWOT Analysis
-
Employ an Integrated Approach across digital channels & consumer journey
-
Strategy Research
-
Defining Goals & Key Performance Indicators (KPIs)
-
Competitor Analysis & Benchmarking
-
Integrated Channel Planning
-
Budgeting & Resource Allocation
Introduction to Digital Marketing
Learn how digital marketing works across key channels like Paid Search, SEO, Social Media, Content Marketing and Strategy and how to bring them together into one effective plan
Module Overview
Where do you start from when using digital channels such as social media marketing, SEO, display & video marketing, paid media, influencer marketing, website optimization or email marketing to create digital marketing strategies? Right here. London School of Digital Marketing will practically upskill you to harness the power of digital marketing within the marketing strategy for your business. Our introduction to digital marketing looks at everything you need to know.
KEY SKILLS:
-
Key Concepts of Digital Marketing
-
Opportunity of Digital Marketing
-
Digital Marketing Research
-
Marketing Funnel Basics
-
Website Analytics & Metrics
-
Customer Journey Mapping
-
Digital Marketing Channels
-
Competitor Analysis
Search Engine Optimization
Understand what influences search engine rankings and learn how to audit and optimise websites to improve visibility, drive sustained organic traffic and enhance the user experience.
Module Overview
The Search Engine Optimization module enables participants to develop the knowledge, skills and techniques of ranking a website high on search engines such as Google including out in-depth Keyword Analysis. Participants will be introduced to the key concepts relating to implementing on-page SEO and the importance of off-page optimization techniques including link building, which help enhance the appeal of the website to search engines and improve page ranking.
KEY SKILLS:
-
Key SEO Concepts
-
Keyword Research & Analysis
-
On-Page & Off-Page Optimisation
-
Technical SEO Fundamentals
-
Link Building Strategies
-
Optimize New and Existing Content
-
Search Results and Positioning
-
Content Updates and Layout
Pay Per Click (Google PPC)
Launch, manage and refine Google Ads search campaigns, balancing keywords, bidding and ad copy to maximise conversion ROI.
Module Overview
Participants will practically create Pay-Per-Click Ads, Display ads, and Retargeting ads to meet digital marketing campaign goals. The module will cover the key concepts and terminology used within the field of search marketing and will equip participants with the technical understanding and skills to build and maintain an effective search marketing strategy.
KEY SKILLS:
-
Key Concepts of Pay Per Click
-
Keyword Strategy for PPC
-
Ad Copywriting & Testing
-
Bidding Strategies & Budget Management
-
Audience Targeting & Segmentation
-
Set-up Google Paid Search Campaign
-
PPC Campaign Measurement
-
Content Updates and Layout
Digital Display and Video Advertising
Create, design, target and track display and YouTube video ads that combine creative storytelling with data-led audience segmentation for measurable brand lift.
Module Overview
This module will help participants to implement effective Digital Display and Video Advertising campaigns. It also explores the key considerations involved with developing and implementing effective Video & Display Ad campaigns and address key campaign aspects including Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration and Budgeting.
KEY SKILLS:
-
Ad Formats & Creatives
-
Targeting and Audience Strategy
-
Campaign Setup & Administration
-
Budgeting and Bidding Strategies
-
PPC Campaign Measurement
-
Creating and Managing YouTube Channel
-
Fundamentals of Display and Video Ads
-
Measurement and Optimization
Social Media Marketing
Create content that helps people discover your brand and connect with it by using platform-specific content plans that encourage conversation, build loyalty, and get people talking
Module Overview
It can be challenging knowing which social media platform is best for your business. This module is designed to equip participants with the knowledge of creating engaging content and how to market that content on several channels. The social media module will practically teach participants how to advertise on different social media platforms that are suitable to their business.
KEY SKILLS:
-
Learn to use different social media tools
-
Social Media Listening, Automation & Analytics
-
Explore social media channels
-
Create and optimize effective social media Ads for different Channels
-
Social Media Strategy & Planning
-
Content Creation & Curation
-
Community Management & Engagement
-
Influencer Marketing
Social Media Marketing Advertising
Learn how to run ads on major social media platforms such as Facebook, Instagram, TikTok and LinkedIn – choose the right audience, test what works, and track your results to improve performance
Module Overview
All the major social media platforms offer different advertising options, but that doesn’t mean businesses should use all of them. London School of Digital Marketing will teach you where to place your ads, which platforms are most popular with your target audience. Participants will gain skills on using social media tools that allows them to know their target audience and which of your audience is most engaged, most concentrated and most accessible.
KEY SKILLS:
-
Create effective social media Ads for different Channels
-
Steps to creating successful Social Media Advertising Campaigns
-
Learn key campaign objectives such as Awareness, Traffic, Engagement, Leads, App Promotion, and Sales
-
Growing and engaging your target audience with Ads
-
Audience Targeting & Segmentation
-
Ad Platform Management (e.g., Meta, TikTok, LinkedIn Ads)
-
Performance Monitoring & Reporting
-
A/B Testing & Optimization
Email Marketing
Learn how to grow email lists, send the right messages at the right time, and track results to keep customers coming back and increase sales
Module Overview
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the foundational aspects of email marketing such as data capture, subscriber segmentation, email and content design, email delivery, as well as measurement and reporting. Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces and much more.
KEY SKILLS:
-
Develop an email marketing strategy
-
Optimize for Open & Click-Through Rates
-
Tips on data capturing, segmentation, and marketing
-
Effective Copywriting and Email Designing
-
Email Deliverability & Spam Avoidance
-
A/B Testing & Optimization
-
Automation & Subscriber Journey
-
Analytics & Reporting
Content Marketing
Create different types of content – like blogs, videos, and infographics – that inform, engage, and drive action, all based on what your audience is searching for.
Module Overview
The content marketing module covers the techniques involved in the creation and sharing of content to your target audience in different formats such as videos, blogs, images and social media posts to build interest in a product or service.
KEY SKILLS:
-
In-depth keyword research for content
-
The creation and repurposing
-
Tips on data capturing, segmentation, and marketing
-
Competitor content research
-
Developing a Content Strategy
-
Content Distribution & Promotion
-
Content Performance & Analytics
-
Storytelling & Brand Voice
Analytics with Google (GA4)
Learn how to use Google Analytics 4 (GA4) to track results, create easy-to-read dashboards, and find insights that help you make data driven decisions.
Module Overview
If you cannot measure it, don’t do it! The Google analytics module will develop participants knowledge and skills to measure monitor and optimize their digital marketing activities. We will take participants through the key concepts of utilizing data to understand your customers’ needs. This will equip you with the technical know- how and insights to build an online reporting structure for a business. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests).
KEY SKILLS:
-
How to create and configure a Google Analytics Account
-
Learn campaign tracking and related analytics
-
Filter digital marketing data for specific demographics
-
Track Customer Behaviour
-
Link your website and other third-party measuring tools
-
Understanding Key Metrics & Dimensions
-
Creating Custom Reports & Dashboards
-
Audience Analysis & Segmentation
-
Building a Measurement Plan
Digital Marketing Strategy and Planning
Build a real digital marketing strategy that uses the right online channels to reach the right audience and meet real business goals, like growing brand awareness or increasing sales.
Module Overview
The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their business and confirming an approach that will allow them to implement a successful digital marketing strategy. This module focuses on how to strategically use all the channels delivered during the professional diploma in digital marketing course. It also covers assessing internal capabilities and addressing skills gaps, benchmarking, information gathering, competitor SWOT analysis, evaluating digital channel tactics, and strategy implementation.
KEY SKILLS:
-
Creating a Digital Marketing Strategy
-
Carrying out a SWOT Analysis
-
Employ an Integrated Approach across digital channels & consumer journey
-
Strategy Research
-
Defining Goals & Key Performance Indicators (KPIs)
-
Competitor Analysis & Benchmarking
-
Integrated Channel Planning
-
Budgeting & Resource Allocation
Introduction to Digital Marketing
Learn how digital marketing works across key channels like Paid Search, SEO, Social Media, Content Marketing and Strategy and how to bring them together into one effective plan
Module Overview
Where do you start from when using digital channels such as social media marketing, SEO, display & video marketing, paid media, influencer marketing, website optimization or email marketing to create digital marketing strategies? Right here. London School of Digital Marketing will practically upskill you to harness the power of digital marketing within the marketing strategy for your business. Our introduction to digital marketing looks at everything you need to know.
KEY SKILLS:
-
Key Concepts of Digital Marketing
-
Opportunity of Digital Marketing
-
Digital Marketing Research
-
Marketing Funnel Basics
-
Website Analytics & Metrics
-
Customer Journey Mapping
-
Digital Marketing Channels
-
Competitor Analysis
Search Engine Optimization
Understand what influences search engine rankings and learn how to audit and optimise websites to improve visibility, drive sustained organic traffic and enhance the user experience.
Module Overview
The Search Engine Optimization module enables participants to develop the knowledge, skills and techniques of ranking a website high on search engines such as Google including out in-depth Keyword Analysis. Participants will be introduced to the key concepts relating to implementing on-page SEO and the importance of off-page optimization techniques including link building, which help enhance the appeal of the website to search engines and improve page ranking.
KEY SKILLS:
-
Key SEO Concepts
-
Keyword Research & Analysis
-
On-Page & Off-Page Optimisation
-
Technical SEO Fundamentals
-
Link Building Strategies
-
Optimize New and Existing Content
-
Search Results and Positioning
-
Content Updates and Layout
Pay Per Click (Google PPC)
Launch, manage and refine Google Ads search campaigns, balancing keywords, bidding and ad copy to maximise conversion ROI.
Module Overview
Participants will practically create Pay-Per-Click Ads, Display ads, and Retargeting ads to meet digital marketing campaign goals. The module will cover the key concepts and terminology used within the field of search marketing and will equip participants with the technical understanding and skills to build and maintain an effective search marketing strategy.
KEY SKILLS:
-
Key Concepts of Pay Per Click
-
Keyword Strategy for PPC
-
Ad Copywriting & Testing
-
Bidding Strategies & Budget Management
-
Audience Targeting & Segmentation
-
Set-up Google Paid Search Campaign
-
PPC Campaign Measurement
-
Content Updates and Layout
Digital Display and Video Advertising
Create, design, target and track display and YouTube video ads that combine creative storytelling with data-led audience segmentation for measurable brand lift.
Module Overview
This module will help participants to implement effective Digital Display and Video Advertising campaigns. It also explores the key considerations involved with developing and implementing effective Video & Display Ad campaigns and address key campaign aspects including Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration and Budgeting.
KEY SKILLS:
-
Ad Formats & Creatives
-
Targeting and Audience Strategy
-
Campaign Setup & Administration
-
Budgeting and Bidding Strategies
-
PPC Campaign Measurement
-
Creating and Managing YouTube Channel
-
Fundamentals of Display and Video Ads
-
Measurement and Optimization
Social Media Marketing
Create content that helps people discover your brand and connect with it by using platform-specific content plans that encourage conversation, build loyalty, and get people talking
Module Overview
It can be challenging knowing which social media platform is best for your business. This module is designed to equip participants with the knowledge of creating engaging content and how to market that content on several channels. The social media module will practically teach participants how to advertise on different social media platforms that are suitable to their business.
KEY SKILLS:
-
Learn to use different social media tools
-
Social Media Listening, Automation & Analytics
-
Explore social media channels
-
Create and optimize effective social media Ads for different Channels
-
Social Media Strategy & Planning
-
Content Creation & Curation
-
Community Management & Engagement
-
Influencer Marketing
Social Media Marketing Advertising
Learn how to run ads on major social media platforms such as Facebook, Instagram, TikTok and LinkedIn – choose the right audience, test what works, and track your results to improve performance
Module Overview
All the major social media platforms offer different advertising options, but that doesn’t mean businesses should use all of them. London School of Digital Marketing will teach you where to place your ads, which platforms are most popular with your target audience. Participants will gain skills on using social media tools that allows them to know their target audience and which of your audience is most engaged, most concentrated and most accessible.
KEY SKILLS:
-
Create effective social media Ads for different Channels
-
Steps to creating successful Social Media Advertising Campaigns
-
Learn key campaign objectives such as Awareness, Traffic, Engagement, Leads, App Promotion, and Sales
-
Growing and engaging your target audience with Ads
-
Audience Targeting & Segmentation
-
Ad Platform Management (e.g., Meta, TikTok, LinkedIn Ads)
-
Performance Monitoring & Reporting
-
A/B Testing & Optimization
Email Marketing
Learn how to grow email lists, send the right messages at the right time, and track results to keep customers coming back and increase sales
Module Overview
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the foundational aspects of email marketing such as data capture, subscriber segmentation, email and content design, email delivery, as well as measurement and reporting. Participants will understand what split testing entails and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces and much more.
KEY SKILLS:
-
Develop an email marketing strategy
-
Optimize for Open & Click-Through Rates
-
Tips on data capturing, segmentation, and marketing
-
Effective Copywriting and Email Designing
-
Email Deliverability & Spam Avoidance
-
A/B Testing & Optimization
-
Automation & Subscriber Journey
-
Analytics & Reporting
Content Marketing
Create different types of content – like blogs, videos, and infographics – that inform, engage, and drive action, all based on what your audience is searching for.
Module Overview
The content marketing module covers the techniques involved in the creation and sharing of content to your target audience in different formats such as videos, blogs, images and social media posts to build interest in a product or service.
KEY SKILLS:
-
In-depth keyword research for content
-
The creation and repurposing
-
Tips on data capturing, segmentation, and marketing
-
Competitor content research
-
Developing a Content Strategy
-
Content Distribution & Promotion
-
Content Performance & Analytics
-
Storytelling & Brand Voice
Analytics with Google (GA4)
Learn how to use Google Analytics 4 (GA4) to track results, create easy-to-read dashboards, and find insights that help you make data driven decisions.
Module Overview
If you cannot measure it, don’t do it! The Google analytics module will develop participants knowledge and skills to measure monitor and optimize their digital marketing activities. We will take participants through the key concepts of utilizing data to understand your customers’ needs. This will equip you with the technical know- how and insights to build an online reporting structure for a business. You will learn how to utilize the features of Google Analytics to develop a detailed profile of the target audience (location, demographics, technology, devices, and interests).
KEY SKILLS:
-
How to create and configure a Google Analytics Account
-
Learn campaign tracking and related analytics
-
Filter digital marketing data for specific demographics
-
Track Customer Behaviour
-
Link your website and other third-party measuring tools
-
Understanding Key Metrics & Dimensions
-
Creating Custom Reports & Dashboards
-
Audience Analysis & Segmentation
-
Building a Measurement Plan
Digital Marketing Strategy and Planning
Build a real digital marketing strategy that uses the right online channels to reach the right audience and meet real business goals, like growing brand awareness or increasing sales.
Module Overview
The Strategy and Planning module provides participants with the skills to create a formal Digital Marketing Plan for their business and confirming an approach that will allow them to implement a successful digital marketing strategy. This module focuses on how to strategically use all the channels delivered during the professional diploma in digital marketing course. It also covers assessing internal capabilities and addressing skills gaps, benchmarking, information gathering, competitor SWOT analysis, evaluating digital channel tactics, and strategy implementation.
KEY SKILLS:
-
Creating a Digital Marketing Strategy
-
Carrying out a SWOT Analysis
-
Employ an Integrated Approach across digital channels & consumer journey
-
Strategy Research
-
Defining Goals & Key Performance Indicators (KPIs)
-
Competitor Analysis & Benchmarking
-
Integrated Channel Planning
-
Budgeting & Resource Allocation
Professional Diploma in Digital Marketing Course Dates for Day and Evening Classes
Master essential digital marketing skills through an immersive 2-week classroom-based training, followed by 5 weeks of dedicated 1-to-1 mentorship. Learn in person at our London venue or join remotely through live online sessions. Whether you’re beginning your career, transitioning into digital marketing, or aiming to progress professionally, a globally recognised certification from the London School of Digital Marketing demonstrates hands-on expertise and real-world knowledge.
Weekend Classroom and Live Online Courses
Course Overview
Duration
2 weeks
Delivery Mode
Classroom and Live Online
Level
Professional Diploma
CDP Hours
35 Hours
Class Size
Max 15 Leaners
Recognition
Globally Recognised Certification
Professional Diploma in Digital Marketing cost
Pay safely with Stripe: either cover the full £2,559 today or spread the cost over three interest-free payments – £1,279.50 now to confirm your place, followed by £639.75 at the end of each of the next two months (total £2,559).
Advance your career with the London School of Digital Marketing. Enrol today to receive your student ID and full enrolment pack—flexible payment plans available.
Who is the Professional Diploma in Digital Marketing aimed at?
The Professional Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in supporting online business functions, from user acquisition, to fueling e-commerce business, to identifying and targeting the right customers and informing the company on how to spend marketing budget most effectively with real-time data.
This certification is delivered globally and aimed at;
- Individuals who are ready to change their careers.
- Those responsible for the planning, execution, or measurement of social media marketing campaigns.
- Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
- Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
- Those that wish to receive recognized qualification to further their career opportunities.
Why Gain a Professional Diploma in Digital Marketing?
Boost Your Career and
Credibility
Your career needs a direction, not an operating manual. Gaining a Professional Diploma in Digital Marketing boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.
Advance Your
Knowledge and Career
Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.
Work with Real Projects for Real Clients
You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Learn from Digital Marketing Industry Expert Trainers
London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.
Mike Berry
London School of Digital Marketing Trainer
Tom Gilpin
London School of Digital Marketing Training Expert
Jerry Spiller
London School of Digital Marketing Senior Digital Marketing Trainer
Marriott Lusengo
London School of Digital Marketing Trainer
James Partridge
Creative Director, Chase & Co Advertising
Jonathan Lovatt-Young
UX and Customer Journey Mapping
Stephane Forbes
Course Lead, Product & Project Management
Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them
Our Programme and Content Advisory Council include individuals from:
Your Professional Diploma in Digital Marketing questions answered.
Here are most of the frequently asked questions and even more information about what is covered on the professional diploma in digital marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
The Professional Diploma in Digital Marketing costs £2,559 to study. The cost includes all course content and the examination/assignment fee.
Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.
This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.
By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.
The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.
This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.
A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.
To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.
If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.