Professional Diploma in Social Marketing
Social Media Marketing Course (Professional Diploma)
The Social Media Marketing Diploma explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, YouTube, TikTok, Instagram and Social Selling. Receive practical skills from industry practitioners in creating engaging content and Ads.
Next Kickoff:
13 July 2026
10:00am – 5:00pm GMT
Limited Capacity
Find a class that fits your schedule
Why London School of Digital Marketing?
Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.
Globally recognized
24 hours and project-based training course that has helped thousands of students launch new careers in digital marketing.
Modular Immersive Learning
Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.
Industry Validated
We collaborate with a panel of industry professionals from Facebook, LinkedIn, Google, Microsoft etc. who act as our Content & Syllabus Advisory Council.
Payment plans available
We offer competitive and flexible payment options for our Professional Diploma courses.
Flexible private training courses to individuals or businesses on any date, at any location
What are The Learning Outcomes in The Professional Diploma in Social Media Marketing Course?
This global certification will be awarded to participants who successfully attend the course. On completion, students will have a comprehensive understanding of social media marketing techniques, skills to increase business awareness and leverage social media advertising. Certified students will gain the confidence needed to create a social media strategy for a business. A professional badge will also be available for you to display upon on your LinkedIn profile.
- Student Portal for Continuous Professional Development
- Case Studies and Social Media Marketing Practical Exercises
- Gain skills in creating social media marketing strategy for a real business
- Globally Recognised Professional Diploma Certificate
- Latest updates to digital marketing tools and platforms with practical exercises
- Only delivered by digital marketing skills experts
There are 10 Modules Covered in The Professional Diploma in Digital Marketing
This globally recognized Professional Diploma in Social Media Marketing explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, Instagram and Social Selling. Receive essential practical skills training from industry practitioners in creating Social Media Strategies, Research and Content Creation.
Social Media Content Creation and Planning
Module Overview
How do you plan, create engaging social media content, generate more revenue, improve your customer experience and position your business as a thought leader? This module will practically explore the different techniques of creating content your audience want to see, like and share. Participants will be taken through methods of content planning and targeted scheduling. This means, getting the right content in front of your targeted audience is no longer a shot in the dark!
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Data Analysis
- Copywriting
- Community Engagement
Social Media Research
Module Overview
This module takes you through the journey of understanding just who your target audience are, what social platform they hang around, what they love, hate and feel. This module provides you with the social media marketing research practices and techniques to know your audience better and gather data for building your social media strategy based on factual basis.
KEY SKILLS:
- Analyse social media data
- Understand how audiences relate to topics
- Data extraction techniques
- Social tools for research
- Planning and Scheduling
- SWOT Analysis
- Building a research plan
- Understanding the market research process
- The steps of market research
- Developing descriptive research methods
Facebook and Instagram
Module Overview
Want to learn the best practice, tools and techniques of how to advertise your business with Facebook and Instagram ads? This module is designed to help participants navigate the Facebook ads platform and train you how to create and run successful advertising campaigns. This module will help participants understand how advertising works and learn what good creative work looks like.
KEY SKILLS:
- Create live Facebook and Instagram ads
- Keywords and social analytics
- Key components of Facebook and Instagram
- Deeper understanding of your audience
- Competitor analysis
- Strategy planning
- Stories, live, hashtags
- Creative way to promote your Instagram
LinkedIn for Business
Module Overview
This module will practically show participants how to generate unique content to reach their target audience who are ready to do business. Whether you are looking to be the next influencer, searching for a job or tidying-up your profile to participate in your company employee advocacy program, — your LinkedIn profile is key to success.
KEY SKILLS:
- Specific LinkedIn features
- Optimizing your Personal Page
- Optimizing Company Page
- Showcase page strategy
- Social selling
- Creating engaging content
- Marketing yourself on LinkedIn
- Expanding your network and business
- Stories to emphasize your company
- Using sponsored updates and video
Twitter and Pinterest
Module Overview
Delivered by our Social Media Skills experts, this module focuses on developing your brand identity, creating advertising campaigns to engage with your target audience to increase sales and drive business activity on these powerhouse social media platforms. Overall, participants will gain a broad understanding of how Twitter as a social media platform operates and the value it brings to businesses as a marketing and promotion tool and an integrated part of a social media marketing strategy.
KEY SKILLS:
What you will learn
- Twitter and Pinterest features
- Product Tagging, Pins and Geo-tagging
- Create different ad formats for campaigns
- Twitter Analytics for social activities
- Build content strategy
- Twitter community management
- Twitter Ads Creation
- Best Practices of Posting
YouTube and Social Media Video Marketing
Module Overview
If you’re a business still considering if you should be on YouTube, your competitors are already leading the way and raising awareness with video advertising and marketing. This module will help participants in gaining knowledge of the platform’s functionality, build a sustainable target audience for your business as this is crucial for your video marketing strategy.
KEY SKILLS:
- Optimize video for your business
- Video content development
- Social Platform Selection
- Promoting a YouTube Channel
- Engaging and converting using video
- Video and social media mix
- Video Ad Creation
- Video Ad Targeting
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
- Getting the most out of social media ads
- Optimize budget settings
Social Media Advertising
Module Overview
It can be challenging knowing which social media app is best for your business. After all, there are several competitors currently utilizing various social apps to gain the attention of customers, it can be difficult choosing between them all.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media platforms such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Custom Audiences
- Creative testing and tactics
- Split testing and Ad Creative
Social Media Strategy & Planning
Module Overview
Participants will understand how to adopt a structured approach to creating a formal social media marketing strategy for a business. You’ll learn a structured approach on bringing together all the modules of the Professional Diploma in Social Media Marketing course, to create a Social Media Marketing Strategy which ensures that social media is implemented across the marketing processes of a business and is built into every business operation.
KEY SKILLS:
- Customer Segmentation
- User Personas Customer
- Journey Mapping
- Social Research
- Social Content Strategy
- Social Media Listening
- Defining your target audience
- Understanding your customer’s journey
- Selecting social media channels
- Optimise your channels
- Organic vs. paid social media marketing
- Creating and repurposing content
- Building a following
- Measuring success
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
Social Media Content Creation and Planning
Module Overview
How do you plan, create engaging social media content, generate more revenue, improve your customer experience and position your business as a thought leader? This module will practically explore the different techniques of creating content your audience want to see, like and share. Participants will be taken through methods of content planning and targeted scheduling. This means, getting the right content in front of your targeted audience is no longer a shot in the dark!
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Data Analysis
- Copywriting
- Community Engagement
Social Media Research
Module Overview
This module takes you through the journey of understanding just who your target audience are, what social platform they hang around, what they love, hate and feel. This module provides you with the social media marketing research practices and techniques to know your audience better and gather data for building your social media strategy based on factual basis.
KEY SKILLS:
- Analyse social media data
- Understand how audiences relate to topics
- Data extraction techniques
- Social tools for research
- Planning and Scheduling
- SWOT Analysis
- Building a research plan
- Understanding the market research process
- The steps of market research
- Developing descriptive research methods
Facebook and Instagram
Module Overview
Want to learn the best practice, tools and techniques of how to advertise your business with Facebook and Instagram ads? This module is designed to help participants navigate the Facebook ads platform and train you how to create and run successful advertising campaigns. This module will help participants understand how advertising works and learn what good creative work looks like.
KEY SKILLS:
- Create live Facebook and Instagram ads
- Keywords and social analytics
- Key components of Facebook and Instagram
- Deeper understanding of your audience
- Competitor analysis
- Strategy planning
- Stories, live, hashtags
- Creative way to promote your Instagram
LinkedIn for Business
Module Overview
This module will practically show participants how to generate unique content to reach their target audience who are ready to do business. Whether you are looking to be the next influencer, searching for a job or tidying-up your profile to participate in your company employee advocacy program, — your LinkedIn profile is key to success.
KEY SKILLS:
- Specific LinkedIn features
- Optimizing your Personal Page
- Optimizing Company Page
- Showcase page strategy
- Social selling
- Creating engaging content
- Marketing yourself on LinkedIn
- Expanding your network and business
- Stories to emphasize your company
- Using sponsored updates and video
Twitter and Pinterest
Module Overview
Delivered by our Social Media Skills experts, this module focuses on developing your brand identity, creating advertising campaigns to engage with your target audience to increase sales and drive business activity on these powerhouse social media platforms. Overall, participants will gain a broad understanding of how Twitter as a social media platform operates and the value it brings to businesses as a marketing and promotion tool and an integrated part of a social media marketing strategy.
KEY SKILLS:
What you will learn
- Twitter and Pinterest features
- Product Tagging, Pins and Geo-tagging
- Create different ad formats for campaigns
- Twitter Analytics for social activities
- Build content strategy
- Twitter community management
- Twitter Ads Creation
- Best Practices of Posting
YouTube and Social Media Video Marketing
Module Overview
If you’re a business still considering if you should be on YouTube, your competitors are already leading the way and raising awareness with video advertising and marketing. This module will help participants in gaining knowledge of the platform’s functionality, build a sustainable target audience for your business as this is crucial for your video marketing strategy.
KEY SKILLS:
- Optimize video for your business
- Video content development
- Social Platform Selection
- Promoting a YouTube Channel
- Engaging and converting using video
- Video and social media mix
- Video Ad Creation
- Video Ad Targeting
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
- Getting the most out of social media ads
- Optimize budget settings
Social Media Advertising
Module Overview
It can be challenging knowing which social media app is best for your business. After all, there are several competitors currently utilizing various social apps to gain the attention of customers, it can be difficult choosing between them all.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media platforms such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Custom Audiences
- Creative testing and tactics
- Split testing and Ad Creative
Social Media Strategy & Planning
Module Overview
Participants will understand how to adopt a structured approach to creating a formal social media marketing strategy for a business. You’ll learn a structured approach on bringing together all the modules of the Professional Diploma in Social Media Marketing course, to create a Social Media Marketing Strategy which ensures that social media is implemented across the marketing processes of a business and is built into every business operation.
KEY SKILLS:
- Customer Segmentation
- User Personas Customer
- Journey Mapping
- Social Research
- Social Content Strategy
- Social Media Listening
- Defining your target audience
- Understanding your customer’s journey
- Selecting social media channels
- Optimise your channels
- Organic vs. paid social media marketing
- Creating and repurposing content
- Building a following
- Measuring success
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
Social Media Content Creation and Planning
Module Overview
How do you plan, create engaging social media content, generate more revenue, improve your customer experience and position your business as a thought leader? This module will practically explore the different techniques of creating content your audience want to see, like and share. Participants will be taken through methods of content planning and targeted scheduling. This means, getting the right content in front of your targeted audience is no longer a shot in the dark!
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Data Analysis
- Copywriting
- Community Engagement
Social Media Research
Module Overview
This module takes you through the journey of understanding just who your target audience are, what social platform they hang around, what they love, hate and feel. This module provides you with the social media marketing research practices and techniques to know your audience better and gather data for building your social media strategy based on factual basis.
KEY SKILLS:
- Analyse social media data
- Understand how audiences relate to topics
- Data extraction techniques
- Social tools for research
- Planning and Scheduling
- SWOT Analysis
- Building a research plan
- Understanding the market research process
- The steps of market research
- Developing descriptive research methods
Facebook and Instagram
Module Overview
Want to learn the best practice, tools and techniques of how to advertise your business with Facebook and Instagram ads? This module is designed to help participants navigate the Facebook ads platform and train you how to create and run successful advertising campaigns. This module will help participants understand how advertising works and learn what good creative work looks like.
KEY SKILLS:
- Create live Facebook and Instagram ads
- Keywords and social analytics
- Key components of Facebook and Instagram
- Deeper understanding of your audience
- Competitor analysis
- Strategy planning
- Stories, live, hashtags
- Creative way to promote your Instagram
LinkedIn for Business
Module Overview
This module will practically show participants how to generate unique content to reach their target audience who are ready to do business. Whether you are looking to be the next influencer, searching for a job or tidying-up your profile to participate in your company employee advocacy program, — your LinkedIn profile is key to success.
KEY SKILLS:
- Specific LinkedIn features
- Optimizing your Personal Page
- Optimizing Company Page
- Showcase page strategy
- Social selling
- Creating engaging content
- Marketing yourself on LinkedIn
- Expanding your network and business
- Stories to emphasize your company
- Using sponsored updates and video
Twitter and Pinterest
Module Overview
Delivered by our Social Media Skills experts, this module focuses on developing your brand identity, creating advertising campaigns to engage with your target audience to increase sales and drive business activity on these powerhouse social media platforms. Overall, participants will gain a broad understanding of how Twitter as a social media platform operates and the value it brings to businesses as a marketing and promotion tool and an integrated part of a social media marketing strategy.
KEY SKILLS:
What you will learn
- Twitter and Pinterest features
- Product Tagging, Pins and Geo-tagging
- Create different ad formats for campaigns
- Twitter Analytics for social activities
- Build content strategy
- Twitter community management
- Twitter Ads Creation
- Best Practices of Posting
YouTube and Social Media Video Marketing
Module Overview
If you’re a business still considering if you should be on YouTube, your competitors are already leading the way and raising awareness with video advertising and marketing. This module will help participants in gaining knowledge of the platform’s functionality, build a sustainable target audience for your business as this is crucial for your video marketing strategy.
KEY SKILLS:
- Optimize video for your business
- Video content development
- Social Platform Selection
- Promoting a YouTube Channel
- Engaging and converting using video
- Video and social media mix
- Video Ad Creation
- Video Ad Targeting
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
- Getting the most out of social media ads
- Optimize budget settings
Social Media Advertising
Module Overview
It can be challenging knowing which social media app is best for your business. After all, there are several competitors currently utilizing various social apps to gain the attention of customers, it can be difficult choosing between them all.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media platforms such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Custom Audiences
- Creative testing and tactics
- Split testing and Ad Creative
Social Media Strategy & Planning
Module Overview
Participants will understand how to adopt a structured approach to creating a formal social media marketing strategy for a business. You’ll learn a structured approach on bringing together all the modules of the Professional Diploma in Social Media Marketing course, to create a Social Media Marketing Strategy which ensures that social media is implemented across the marketing processes of a business and is built into every business operation.
KEY SKILLS:
- Customer Segmentation
- User Personas Customer
- Journey Mapping
- Social Research
- Social Content Strategy
- Social Media Listening
- Defining your target audience
- Understanding your customer’s journey
- Selecting social media channels
- Optimise your channels
- Organic vs. paid social media marketing
- Creating and repurposing content
- Building a following
- Measuring success
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
About Course
The Social Media Marketing Diploma explores different specialisms such as, Social Media Research, LinkedIn, Twitter, Facebook, YouTube, TikTok, Instagram and Social Selling. Receive practical skills from industry practitioners in creating engaging content and Ads.
£2,559.00
- Enrolment validity: Lifetime
- Certificate of completion
- Limited Capacity
- Intermediate
Who is the Professional Diploma in Social Media Marketing aimed at?
The Professional Diploma in Social Media Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content, using social apps to promote a business, advertising on different platforms and an interest in pursuing a social media marketing career.
This certification is delivered globally and aimed at;
- Those who wish to change their career
- PR professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business on major social media platforms.
- Individuals who are ready to change their careers and receive recognized qualification to further their career opportunities.
- Those responsible for the planning, execution or measurement of social media marketing campaigns.
- Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
- Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
- Those that wish to receive recognized qualification to further their career opportunities.
Why Gain a Professional Diploma in Social Media Marketing?
Boost Your Career and
Credibility
Your career needs a direction, not an operating manual. Gaining a Professional Diploma in Digital Marketing boosts your career, keeps you relevant and is validation to recruiters that you have the foundational knowledge and practical skills that can be applied to businesses.
Advance Your
Knowledge and Career
Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.
Work with Real Projects for Real Clients
You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Learn from Digital Marketing Industry Expert Trainers
London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.
Mike Berry
London School of Digital Marketing Trainer
Tom Gilpin
London School of Digital Marketing Training Expert
Jerry Spiller
London School of Digital Marketing Senior Digital Marketing Trainer
Marriott Lusengo
London School of Digital Marketing Trainer
James Partridge
Creative Director, Chase & Co Advertising
Jonathan Lovatt-Young
UX and Customer Journey Mapping
Stephane Forbes
Course Lead, Product & Project Management
Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them
Our Programme and Content Advisory Council include individuals from:
Your Professional Diploma in Social Media Marketing questions answered.
Here are most of the frequently asked questions and even more information about what is covered on the professional diploma in social media marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Professional Diploma in Social Media Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content, using social apps to promote a business, advertising on different platforms and an interest in pursuing a social media marketing career.
The course is suitable for career changers, PR professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business on major social media platforms.
Professional backgrounds of participants will vary and include individuals looking to upskill their social media marketing skills, entrepreneurs or business owners who want to learn how to market their brands, and sales professionals wanting to understand online selling and work more cross-functionally with their team.
To be awarded an industry recognised professional diploma in social media marketing certificate from London School of Digital Marketing indicates you have strong social media marketing skills and now capable of building digital marketing strategies from scratch. These are two in demand essential qualities in the workplace and as an entrepreneur. Gaining this certificate opens more doors for you and helps in improving your chances of finding the job you want.
To an employer, a diploma in social media marketing will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will indicate that you have experience in all the various forms of social media marketing from content creation, social listening & monitoring, advertising on major social media platforms, video & display advertising and much more. These skills will most likely be required for a social media marketing job.
If you have no professional experience, this social media marketing certification should be enough on its own to get you an internship or entry-level job. Learning the fundamentals of social media marketing can also be valuable in related fields such as graphic design, sales or web development, so this social media marketing certification could potentially help to get you a job even if digital marketing is not your primary professional focus.
The Professional Diploma in Social Media Marketing will help to improve your social media marketing knowledge, strategy & planning and content research delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
The Professional Diploma in Social Media Marketing costs £1,995 to study. The cost includes all course content and the examination/assignment fee.
Experience is not a must and anyone can apply for the Professional Diploma in Social Media Marketing.
The objective of this social media marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media platforms such as Facebook, Twitter, Snapchat, LinkedIn, TikTok, Instagram, YouTube and Pinterest. This will certainly kickstart your exciting career in social media marketing.