Social Media Marketing Course
Social Media Marketing Course (Classroom or Live Online)
Do you how much you should be spending on Facebook, Instagram or TikTok? The Social Media Marketing course equips students with the essential skills required to create and implement social strategies for businesses. Participants will learn how to build social media ads and create content engaging that is tailored to their target audience.
Next Kickoff:
23 April 2026
10:00 – 5:00pm GMT
Limited Capacity
Find a class that fits your schedule
Why London School of Digital Marketing?
Because we’re here, we thrive to ensure digital marketing is a profession that works to the very highest standards and transforming the skills of digital professionals to help build successful careers and promote continuous learning, to meet the future challenges of our economy. London School of Digital Marketing is the leading global digital marketing institute dedicated to Teaching, Training and Transferring digital skills knowledge to enhance individuals, professionals, and businesses to meet the challenges of our economy. Great course for non-marketing teams or individuals building their digital careers or awareness.
Globally recognized
The Social Media certification is a globally recognised qualification and provides employers with the assurance that the qualification listed on your LinkedIn is quality assured.
Modular Immersive Learning
Our industry-leading ratio of students to instructors, and our small, focused class sizes, we can take the time to ensure every one of our students truly succeeds.
Industry Validated
We collaborate with a panel of industry professionals from Google, Facebook, LinkedIn, Microsoft etc. who act as our Content & Syllabus Advisory Council.
Payment plans available
We offer competitive and flexible payment options for our Introduction to Digital Marketing courses.
Flexible private training courses to individuals or businesses on any date, at any location
What are The Learning Experience Outcomes in The Social Media Marketing Course?
On completion, participants will have a comprehensive understanding of social media marketing techniques, skills to increase brand awareness, leverage social media advertising opportunities to increase sales. Certified students will gain the confidence needed to create a social media strategy for a business. A professional badge will also be available for you to display on your LinkedIn profile.
- Social Media Content Strategy
- Social Selling
- Social Media Ads Creation
- Influencer Marketing
- User Personas
- Social Listerning
- Content Creation
- Social Media Marketing Platforms
- Growing and Enganging and Audience
- Customer Segmentation
There are 5 Modules Covered in The Social Media Marketing course
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketer, capable of building digital marketing strategies from scratch.
Content Creation
Module Overview
This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of content. Participants will understand the value of social amplification and what makes content shareable within networks. Participants will learn how to cleverly create social media content that brings visitors to their website.
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Persona Building
- Copywriting
- Community Engagement
Creating and Optimizing Social Media Campaigns
Module Overview
Participants will learn how to advertise on different social platforms to target and drive traffic to their website or App. Our Social Media Skills expert will practically show you how you create campaigns on social media including Meta, Instagram, Snapchat, LinkedIn and TikTok. Leverage the power of paid media on social platforms to target and capture custom audiences as part of your marketing strategy. Learn to analyze advertisements, apply core concepts, practice creating ads, and interact with platforms such as Facebook Ads Manager.
KEY SKILLS:
- Campaign Set-up
- Setting Online Advertising Objectives
- Display Advertising
- Demographic Targeting
- Ad Copywriting
- Manage and Optimise Ad Campaigns
- Boosting vs Advertising
- Social Media Ads Manager
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
Social Media Ads Creation
Module Overview
Participants will understand the opportunities available for social media adverting by practically creating ads on platforms such as, Meta (Facebook and Instagram), TikTok, LinkedIn, Twitter, Pinterest and Snapchat.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Budget Monitoring
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
Content Creation
Module Overview
This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of content. Participants will understand the value of social amplification and what makes content shareable within networks. Participants will learn how to cleverly create social media content that brings visitors to their website.
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Persona Building
- Copywriting
- Community Engagement
Creating and Optimizing Social Media Campaigns
Module Overview
Participants will learn how to advertise on different social platforms to target and drive traffic to their website or App. Our Social Media Skills expert will practically show you how you create campaigns on social media including Meta, Instagram, Snapchat, LinkedIn and TikTok. Leverage the power of paid media on social platforms to target and capture custom audiences as part of your marketing strategy. Learn to analyze advertisements, apply core concepts, practice creating ads, and interact with platforms such as Facebook Ads Manager.
KEY SKILLS:
- Campaign Set-up
- Setting Online Advertising Objectives
- Display Advertising
- Demographic Targeting
- Ad Copywriting
- Manage and Optimise Ad Campaigns
- Boosting vs Advertising
- Social Media Ads Manager
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
Social Media Ads Creation
Module Overview
Participants will understand the opportunities available for social media adverting by practically creating ads on platforms such as, Meta (Facebook and Instagram), TikTok, LinkedIn, Twitter, Pinterest and Snapchat.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Budget Monitoring
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
Content Creation
Module Overview
This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of content. Participants will understand the value of social amplification and what makes content shareable within networks. Participants will learn how to cleverly create social media content that brings visitors to their website.
KEY SKILLS:
- Content Creation Skills
- Keyword Research Skills
- Research Skills
- Persona Building
- Copywriting
- Community Engagement
Creating and Optimizing Social Media Campaigns
Module Overview
Participants will learn how to advertise on different social platforms to target and drive traffic to their website or App. Our Social Media Skills expert will practically show you how you create campaigns on social media including Meta, Instagram, Snapchat, LinkedIn and TikTok. Leverage the power of paid media on social platforms to target and capture custom audiences as part of your marketing strategy. Learn to analyze advertisements, apply core concepts, practice creating ads, and interact with platforms such as Facebook Ads Manager.
KEY SKILLS:
- Campaign Set-up
- Setting Online Advertising Objectives
- Display Advertising
- Demographic Targeting
- Ad Copywriting
- Manage and Optimise Ad Campaigns
- Boosting vs Advertising
- Social Media Ads Manager
Setting Social Media Advertising Budget
Module Overview
Do you know how much you should be spending on your social media ads? Setting your ad budget is very important and it defers from business to business mainly depending on products or services price points. Participants will learn the best practices on how to approach social media Ads in particular Facebook and Instagram budget optimisation and where to set up ad budget including some key settings that will give you a good return on ad spend.
KEY SKILLS:
- Process of setting advertising budget
- Optimise the budget settings on social media
- Budget spend and segments
- Budget approach to social media campaigns
- Setting you advertising budgets
- Campaign budget optimisation
Social Media Ads Creation
Module Overview
Participants will understand the opportunities available for social media adverting by practically creating ads on platforms such as, Meta (Facebook and Instagram), TikTok, LinkedIn, Twitter, Pinterest and Snapchat.
Participants will learn how to advertise on different social platforms that are suitable to their business. Our social media skills expert will practically show you how you create campaigns on social media such as, Meta, Instagram, Snapchat, LinkedIn, TikTok and Pinterest.
KEY SKILLS:
- Social Advertising
- Display Advertising
- Ad Copywriting
- Boosting vs Advertising
- Advertising Optimization
- Budget Monitoring
Social Media Customer Service
Module Overview
This module focuses on the important role that social customer service plays in today’s digital world. It begins by introducing the concept of Customer Experience or CX and explaining why it’s important that CX is managed effectively in organizations. The module then sets out the best practices to follow when engaging in social customer service, and how to plan, implement, and manage a social customer service strategy.
KEY SKILLS:
- Audit your customers
- Set up monitoring streams
- Systems to answer questions
- Set up social channel
- Best practices of responding
- Measure customer service efforts
About Course
Do you how much you should be spending on Facebook, Instagram or TikTok? The Social Media Marketing course equips students with the essential skills required to create and implement social strategies for businesses. Participants will learn how to build social media ads and create content engaging that is tailored to their target audience.
£550.00
- Enrolment validity: Lifetime
- Certificate of completion
- Limited Capacity
- Intermediate
Who is The Social Media Marketing Course aimed at?
The Social Media Marketing is recommended for professionals, individuals and business owners who are responsible for the planning, execution and management of promoting a service or product online. It is also for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.
This short course is delivered globally and aimed at;
- Individuals who are ready to change their careers.
- Those responsible for the planning, execution, or measurement of social media marketing campaigns.
- Brand managers, PR professionals, Marketing executives, or anyone wishing to expand their skillset and career opportunities with a sound appreciation of how to integrate social media marketing into a broader business strategy.
- Participants with any level of skill or experience and will prepare them to engage specifically with social media marketing within the overall digital marketing domain.
- Those that wish to receive recognized qualification to further their career opportunities.
Why study the Social Media Marketing Course?
Boost Your Career and
Credibility
Your career needs a direction, not an operating manual. The Introduction to Digital Marketing course covers the introduction to the fundamentals of digital marketing including digital tools, technologies and Apps. Learn about email, social media, Search Marketing, Video & Digital Display Advertising and Social Media Customer Service. Perfect for non-marketing teams building their digital awareness.
Advance Your
Knowledge and Career
Our course content and teaching style, have all been designed around an “agency model” — where our students work alongside one another to deliver real projects for our network of community partners.
Work with Real Projects for Real Clients
You’ll get experience in group dynamics, organisational change, technology platforms and strategy & planning. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Learn from Digital Marketing Industry Expert Trainers
London School of Digital Marketing only uses professional experts to deliver all our courses. The trainers are experienced practitioners who deliver campaigns for some of the world’s most innovative companies.
Mike Berry
London School of Digital Marketing Trainer
Tom Gilpin
London School of Digital Marketing Training Expert
Jerry Spiller
London School of Digital Marketing Senior Digital Marketing Trainer
Marriott Lusengo
London School of Digital Marketing Trainer
James Partridge
Creative Director, Chase & Co Advertising
Jonathan Lovatt-Young
UX and Customer Journey Mapping
Stephane Forbes
Course Lead, Product & Project Management
Individuals, Professionals and Businesses Trust London School of Digital Marketing to Train and Upskill Them
Our Programme and Content Advisory Council include individuals from:
Your The Social Media Marketing Course questions answered.
Here are most of the frequently asked questions and even more information about what is covered on The Social Media Marketing Course. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.
This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.
By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.
The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.
This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.
A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.
To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.
If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.
The world wide web has revolutionised the way people and businesses communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. A London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.
Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:
- Marketing Coordinator
- Marketing Manager
- Marketing Specialist
- Marketing Communications Manager
- Marketing Communications Specialist
- Affiliate Marketing Manager
- Community Manager
- Social Media Manager
- Social Media Strategist
- Brand Manager
- Brand Strategist
- Content Manager
- Content Specialist
- Content Strategist
- SEM Specialist
- SEO Manager
- SEO Specialist
- Email Developer
- Content Writer
- Digital Marketing Manager
- Digital Strategist
- Paid Search Manager
- Pay-Per-Click Manager
- SEM Manager
- Email Marketing Strategist
- Email Operations Manager
- Corporate Communications Manager
Please note this is not an exhaustive list but rather an example of the roles a Professional Diploma certified digital marketing professional can apply for.