Digital Skills Test

You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?

You are developing plans for a new campaign and your product is targeted at the professional 35-45 age demographic. Which platform would be most effective in addressing this market? Choose one from the following:

Which of these is the most effective metric for measuring goal completion on your website?

Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:

In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:

Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:

There are some particular characteristics with mobile telephony and how end-users engage; always on, always checked, always acted on. What is the name marketers give to this? Choose one from the following:

There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:

You recognise that the key attributes of a really well-crafted mobile marketing message are: short, concise, high impact, relevant and context sensitive. To what kind of mobile marketing campaign would this apply? Choose one from the following:

You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:

There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:

Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:

An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:

Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:

There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two from the list below:

You wish to understand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose one from the following:

You recognize that individual pages on your website are accessible through multiple URLs which poses a problem for search engines when trying to decide which version to show to searchers. What is the name of the process given to helping search engines understand the correct URL for any page? Choose one from the following:

What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:

What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:

Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?

You have been working within AdWords and you have noticed some quotation marks: " " around a key search term. What does this signify in the context of search? Choose one from the following:

You have just inserted a special piece of code into your ad text so that when a customer searches using one of your keywords, AdWords will automatically replace the code with the search keyword, thus enhancing your ad and making it seem more relevant. What AdWords feature does this describe? Choose one from the following:

You would like to know what happens after a customer clicks on your ad, whether they made a purchase, signed up for your newsletter or requested more information. What AdWords feature will help you do this? Choose one from the following:

______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:

___________ is the process of refining your website using both on and off-page elements so that it will be indexed and ranked successfully by the major search engines. Choose one from the list:

SEO is a process which involves four steps, choose one from the list below:

You have been asked to setup event tracking in Google Analytics in order to monitor the effectiveness of your latest promotional ad campaign. What is the reason for this? Choose one from the following:

Google provides a special set of tools within Analytics that monitor your website traffic for statistical variations, and then automatically generate an alert to notify you about it. What is this called? Choose one from the following:

You have been working on a specific campaign and you wish to measure it in some detail. You will use Google Analytics but in order to prepare the campaign properly for measurement you will also need to use another tool to assign a specific URL for the campaign. What is this tool? Choose one from the following:

You been advised that above all else you should be explicit and directive in your Ad copy if you wish to be effective and successful with AdWords. What is the technical way of saying this? Choose one from the following: