Testimonial
Byron Lawton
Head of Digital
“Very interactive workshops, with real life examples which I could also relate to my experience.”
Tell us a bit about your experience before the London School of Digital Marketing
MCIM; Postgrad Dip Marketing & CIM Diploma; 34 years marketing experience – traditional & online. I have spent several years using multi-channel marketing activity which included:
- Display
- Placement
- Remarketing
- Gmail
- Paid search
- Paid search
- eMail marketing
- PPC – including social (Facebook; LinkedIn; Odnaklasniki)
- Google Analytics; FB Insight; LinkedIn Insight; MailChimp Analytics
Website optimisation:
- Onsite – content driven
- Campaign & website ‘landing’ pages – links from display & eMarketing
- Keyword search – to drive organic search
- CMS – wordpress; craft; magento
- LeCommerce website builds & delivery
- CRM – segmentation; data building; acquisition & retention
I wanted to have formal & professional training on digital marketing and needed to display my knowledge with a formal qualification on my CV & LinkedIn profile.
I also had the desire & thirst for knowledge, the need, with confidence, to correctly brief a digital marketing team plus having the ability to ‘do it myself’.
I also wanted to know if I was implementing digital marketing correctly and wanted to ‘fill’ the gaps in my knowledge. I talked directly with Marriott prior to choosing this course – he convinced me that this was the course I needed….and he was right.
How interactive was the Class/Workshop and did the practitioner use real life case studies or example of work they’ve done?
Very interactive workshops, with real life examples which I could also relate to my experience. Throughout the course, I was able to relate the subject matter to my approach to future digital marketing strategy and planning and the correct terminology I should be using. We also worked in groups and on real websites.
Since completing the course, how has your Career progressed or how is your knowledge of digital marketing?
My approach to all future marketing strategy and planning will be completely changed using the various insight tools and digital channels taught by Marriott on the course.
Is there any advice you would give to new students at London School of Digital Marketing?
Have Marriott as your tutor and mentor.
In one word, how would you describe your time in the Digital Marketing Institute?
Inspirational
Is there anything else you’d like to add?
This was digital marketing knowledge, being delivered at its best!
Marriott is a gifted tutor and presented the subject matter in such an inspiring way that I felt eager to implement my next project!
I was keen to gain an in-depth understanding of digital marketing techniques (particularly SEO & PPC) but the course exceeded my expectations.
A big thank you to Marriott, it was a pleasure to meet him. He is the font of all digital marketing knowledge.
Your Frequently Asked Questions
Here are most of the frequently asked questions and even more information about what is covered on Postgraduate Diploma in Digital Marketing. If you have a question that you can’t find the answer to, please give our customer service a call on +44 (0)203 770 9302 or WhatsApp on +44 77 2719 0609 or drop us an email at info@londonschoolofdigitalmarketing.com
The Postgraduate Diploma in Digital Marketing course is for anyone at any level of skills or experience with an interest in creating engaging social content to raise awareness, ranking websites high on search engines for relevant keywords using SEO techniques, using social apps to promote a business, advertising and data analytics on different platforms including Google, YouTube, Social Media platforms and an interest in pursuing a digital marketing career.
The Postgraduate Diploma in Digital Marketing course is designed for professionals seeking to drive business growth and commercial success. Designed by The London School of Digital Marketing, the Postgraduate Diploma upskills attendees by providing a deep understanding of Digital Marketing and the latest thinking in Digital Strategy, Customer Experience (CX), Search Marketing, Social Media, and Data Analytics. In addition, participants will build and refine their skills in data-driven decision-making, business strategy, and leadership, which are essential for success in the ever-evolving digital landscape.
The course is suitable for career changers, PR professionals, sales professionals, marketing executives, those in charge of business branding, or anyone willing to learn the skills, techniques and practically apply these skills to promote a business online.
Career backgrounds of participants will vary and include individuals looking to upskill their digital marketing skills, entrepreneurs or business owners who want to learn how to market their brands, and sales professionals wanting to understand online selling and work more cross-functionally with their team.
To be awarded an industry recognised postgraduate diploma from London School of Digital Marketing indicates you have digital marketing skills and now capable of building digital marketing strategies from scratch. These are two in demand essential qualities in the workplace and as a business owner. Gaining The Postgraduate Diploma certificate opens more doors for participants and helps in improving the chances of finding the job you want.
To an employer, a postgraduate diploma in digital marketing will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will indicate that you have a deep understanding of the latest digital marketing practices and strategies. You will also possess the skills and knowledge required to transition into a senior management role in a range of industries and take on the challenges of the constantly evolving digital media landscape. This Postgraduate Diploma in Digital Marketing turns professionals like you into digital marketing leaders who can drive success through innovative and effective marketing strategies.
If you have no professional experience, this Postgraduate Diploma in Digital Marketing should be enough on its own to get you a good quality job. Learning the fundamentals of digital marketing can also be valuable in related fields such as graphic design, sales or web development, so this course could potentially help to get you a job even if digital marketing is not your primary professional focus.
The Postgraduate Diploma in Digital Marketing will help to improve your digital marketing knowledge, search marketing, strategy & planning and content research delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.
The Postgraduate Diploma in Digital Marketing costs £7,495 to study. The cost includes all course content and the examination/assignment fee.
Experience is not a must, and anyone can apply for The Postgraduate Diploma in Digital Marketing. The objective of this course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media platforms and digital channels. This will certainly kickstart your exciting career in social media marketing.
If English is not your first language, you may be required to show proficiency in English. An IELTS English Language Test level of 6.5 overall or equivalent is the minimum requirement.