Paulina Kula

Tell us a bit about your experience before the London School of Digital Marketing:

I had recently been promoted to a senior marketing position after making my first steps in the marketing profession prior to attending the London School of Digital Marketing. I had just over a year and a half of experience in the SaaS industry, with a strong focus on B2B marketing.

What influenced your decision to study Digital Marketing?

I felt like I lacked the theoretical knowledge and foundations that would allow me to advance as a marketing professional while also putting my existing skills to use. Because digital marketing is so important to our strategy, I was looking for a course that would cover all of the fundamentals of the subject so that I could gain a thorough understanding of the entire concept rather than just a fraction of it.

How interactive was the Class/Workshop and what did you enjoy the most?

I’ve signed up for online sessions, so I was naturally a little bit concerned about how interactive the sessions would be. However, I was pleasantly surprised. Every session was extremely hands-on, designed to be both challenging and engaging, with the goal of encouraging the development of practical skills. Instead of relying on slides and powerpoints, the sessions focused on activities based on real-life scenarios.

What I liked best about the sessions was how practical they were. All of the modules were discussed using real-life scenarios as well as actual industrys’ tools and programmes, making the information easier to understand and apply.

Is there any advice you would give to new students at London School of Digital Marketing?

Behave like you know absolutely nothing 🙂

Even if you are an experienced professional, use the time you are given to its full potential. Stay engaged, actively participate in the sessions and ask questions. Marriott is extremely knowledgeable, so take advantage of this opportunity!

In one word, how would you describe your time the London School of Digital Marketing course content?

Engaging

I have a job already and so will this course develop my career?

The professional Diploma in Digital Marketing will help to improve your overall digital marketing knowledge, customer acquisition, strategy & planning and targeting the right customers and all delivered by industry skills experts. This will help you get promoted, or even increase your chances to start a whole new career.

Do I need to know or have experience in digital marketing?

Experience is not a must, and anyone can apply for the Professional Diploma in Digital Marketing. The objective of this professional diploma in digital marketing course is to upskill you to reach your full potential with the aim to training you on the techniques of promoting or raising awareness of products or services of a business using social media, digital display & video advertising, Search Engine Optimization, Analytics with Google, Email Marketing, Pay Per Click and much more. This will certainly kickstart your exciting career in the digital marketing world.

Why should I learn this certification?

This course is for anyone willing to benefit from learning the fundamentals of marketing a business online using digital marketing platforms and apps. London School of Digital Marketing collaborates with leading industry experts through their esteemed Program & Content Advisory Council (PCAC) which is made up of top digital brands and they work with us to identify current and future trends, contributing to ‘best practice’ advice, industry research and insights for professionals and guidance on our professional programs.

By providing expert reviews and recommendations on a regular basis, the PCAC ensures that prospective participants possess the most up to date skills, core competencies and knowledge needed to thrive in their digital careers.

The course focuses on a number of specialisms including content marketing, principles of social media, content engagement, leveraging paid and owned media to reach target audience including reporting on analytics on all social media platforms.

This certification is recommended for professionals and individuals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What kind of jobs can this Digital Marketing bootcamp get me?

The world wide web has revolutionised the wat us as people and business communicate. But most importantly, how businesses and people raise awareness of their products, services and tell their stories. So when it comes to When it comes to building brands and influencing perceptions and marketing online, a London School of Digital Marketing Professional Diploma in Digital Marketing can open career doors for you.

Digital Marketers work across all industries that need to communicate digitally, which means there is a lot of variety when it comes to a digital marketing career. Here are some common digital marketing jobs you may consider:

Marketing Coordinator
Marketing Manager
Marketing Specialist
Marketing Communications Manager
Marketing Communications Specialist
Affiliate Marketing Manager
Community Manager
Social Media Manager
Social Media Strategist
Brand Manager
Brand Strategist
Content Manager
Content Specialist
Content Strategist
SEM Specialist
SEO Manager
SEO Specialist
Email Developer
Content Writer
Digital Marketing Manager
Digital Strategist
Paid Search Manager
Pay-Per-Click Manager
SEM Manager
Email Marketing Strategist
Email Operations Manager
Corporate Communications Manager

Please note this is not an exhaustive list but rather an example of the roles a professional diploma certified digital marketing professional can apply for.

Courses

Featured

Professional Diploma in Digital Marketing

Professional Diploma in Social Media Marketing

Postgraduate Diploma in Digital Marketing

Social Media Marketing Course